As part of the North American region's initiatives to provide Le Club AccorHotels' members with unique and memorable experiences, Novotel brand partnered with international children's group, The Wiggles, for two events at Novotel New York Times on September 10th and Novotel Toronto Centre on September 11th.
The Wiggles are a very popular children's music group from Australia that have captivated audiences worldwide for more than 20 years. To date they sold 17 million DVDs and 4 million CDs, and won 17 Gold, 12 Platinum and three Double-Platinum records. They have even broken Bruce Springsteen's record by playing 12 sold-out shows at Madison Square Garden!
During these exclusive events, Le Club AccorHotels members', big and small, were greeted by The Wiggles and enjoyed a private performance of their greatest hits.
"My niece and her two friends are The Wiggles fans! Thank you so much for making me her coolest uncle ever!" confided one of the attendees!
It was no surprise that the events took place in two of the most popular Novotel locations in North America, since the brand caters to families and offers dedicated play areas, well-balanced kid menus, and more.
For the occasion, a themed lunch was on the menu, featuring each of the music group's members' favorite dishes! The children and adults at the event were starry-eyed after meeting The Wiggles, as they were able to get their autographs and take photos with them as well.
"Our Le Club AccorHotels members and their children had a fun time singing and dancing along with The Wiggles at both of our Novotel hotels. We even curated special lunch menus that were fun and healthy for the kids." said Marc Sternagel, VP of Midscale Brands for the North America, Central America and Caribbean region.
As part of this partnership, VIP seats for The Wiggles North America Tour were given by the Novotel team to the luckiest members of the Group's loyalty program and select journalists. Some were also up for grabs as prizes in social network contests. Each Le Club AccorHotels member also left with a Wiggles DVD as a nice souvenir of the event.
"We are very happy that we got the chance to partner with The Wiggles and offer this exclusive event to our Le Club AccorHoted members. We are always looking to partner with organizations to offer great deals to our members," said Julie Camus, Le Club AccorHotels Manager for the North America, Central America and Caribbean region.