It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and experiences that “money can’t buy.”
This new lifestyle loyalty program will be delivered through a new app and website that will allow members to access the world of Accor from the palm of their hands.
The new guest promise of this new lifestyle loyalty program will address four strategic stakes:
Introducing new premium status to reward our most loyal members
Enriched benefits according to our augmented hospitality strategy
A worldwide connected experience to earn and burn points across the broadest range of brands in the industry and a new digital app delivering value across work, live & play.
Partnerships and experiences
Far beyond the stay, partnerships anchor ALL in members’ day-to-day, on the move and everywhere. Following an extensive study, three main passion points resonate with our loyalty members: Entertainment, Dining and Culinary & Sports.
Accor announces today three main partnerships to illustrate those passion points.
- We are pleased to be extending our partnership with AEG, beyond the AccorHotels Arena, to include premium venues providing over 60,000 tickets and private suites for our loyalty members in Latin America, Asia and Europe. AEG is a world leading sports and live entertainment company, with more than 100 million guests a year, delivering innovation that inspires athletes, teams, artists and fans.
- The Group has signed a new partnership with IMG, which will unlock access to chef masterclasses and culinary encounters for our best members courtesy of our loyalty program. Starting in 2020, our members will enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with growth and expansion of the partnership into new cities over the next three years. IMG is a global actor operating in more than 30 countries in sports, events, media, fashion, and especially immersive food and dining experiences.
- Accor and Paris Saint-Germain Football Cub today announce they have signed a global multi-year partnership agreement. ALL, Accor Live Limitless, Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting from the 2019/2020 season. The partnership will bring together the world’s fastest-growing soccer club with a global, pioneering leader in the hospitality industry.
These ambitious initiatives are designed to increase the global visibility of our brands to strengthen the efficiency of our distribution networks and to offer our guests an attractive and unique loyalty program in the industry.
To support these initiatives, the Group will invest €225 million of the €4.8 billion generated by the Booster operation, with the financial objective of creating €75 million per year of gross operating surplus in the medium term.