ACCOR WELCOMES A RESURGENCE OF GUESTS TO THE MAGIC CITY
Accor, a global hospitality leader, is delighted to be welcoming guests back to Miami – a fascinating city enjoying a strong resurgence of post-Covid popularity. With mass vaccinations underway, people are keen to return to their love of travel, particularly to key domestic destinations. Miami, with its warm Florida sunshine, spectacular beaches and glamourous Latin vibe, is increasingly popular across all demographics for vacations, workcations, family trips, and weekend getaways.
“Miami is hot right now – hands down one of the most in-demand destinations this year. The city is experiencing an influx of visitors, not just from the usual holiday-goers, but from those looking for longer term stays as well,” said Heather McCrory, CEO, North & Central America, Accor. “Americans who might have chosen to vacation abroad in past years are now coming to Miami, where Accor is fortunate to have a diverse portfolio of some of the city’s most celebrated hotels. From a South Beach trendsetter such as the Mondrian, to the modern design and convenience offered by Pullman and Novotel, to the newest and hippest names including SLS, Hyde, MGallery and more – we have something for everyone.”
According to a recent report in TravelWeekly, Miami-area resorts are experiencing 80% to 90% occupancy over the weekend periods. Earlier in the year, American Express Travel named Miami as one of the top cities where US cardholders were booking their travel plans, a trend that is certainly continuing. This research dovetails with Accor’s own booking data that confirms its hotels in Miami are in high demand.
In preparation for an acceleration of travel, Accor has led the way with several recent announcements. For instance, Accor & Ennismore have agreed to create one of the world's largest and fastest growing lifestyle hospitality platforms, merging their collective lifestyle brands into a single platform. This transaction is expected to be complete around the end of July 2021 with the new Ennismore portfolio to include 13 brands - 21c Museum Hotels, 25hours, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton & Working From_ and TRIBE.
Continuing the momentum, the Berkeley Park MGallery Hotel Collection swung open its doors in April 2021. The highly-anticipated four-star boutique hotel, with a coveted location in the Collins Park “Arts Corridor”, became Accor’s newest addition in Miami and a flagship property for the brand in the United States. Later this year, work will begin on Legacy Hotel & Residences – Miami’s newest mixed-use tower that will be the first property under the Morgans Originals brand.
“Miami is an essential market for Accor – it’s home to many of our top lifestyle, ultra-luxury, luxury, premium and collection brands – those that are fueling Accor’s future growth and that represent the segments which are driving sixty-five percent of project value in our global development pipeline,” said Agnès Roquefort, Chief Development Officer, Accor. “Overall, the city has weathered the Covid-19 crisis much better than many other tourism hotspots. The economy remains diverse and buoyant, the area’s real estate market has been resilient and continues to show signs of strength, and the pace of tourism recovery is encouraging. We definitely see opportunity for further growth in Miami.”
Miami itself is ramping up for an increase in tourism as more events and attractions return to the city throughout 2021, while vaccinations and hospitality health and hygiene standards – such as Accor’s ALLSAFE protocols - continue to make the world safer for travelers. The Miami Beach Polo World Cup, The Food Network & Cooking Channel South Beach Wine & Food Festival, and Miami Fashion Week all kicked off this spring. As 2021 progresses, visitors will arrive from all over the world for the American Black Film Festival, Miami Beach Pride and Art Basel Miami, just to name a few of the world-class events that are set to return. Next year brings even more excitement with Formula 1 returning to Florida for the first time since 1959. The Miami Grand Prix is certain to stimulate the local economy and attract a glittering crowd of domestic and international visitors in 2022.
“With its vibrant arts community, glittering nightlife and enticing culinary experiences, the culture of Miami thrives among its glamourous and luxurious hospitality scene – particularly in the realm of Accor’s extensive portfolio of award-winning luxury and lifestyle properties,” added McCrory. “We are excited to deepen our roots and continue growing in this renowned city, where the future is very bright indeed.”
Accor’s network of hotels in Miami includes properties such the SLS South Beach Miami, SLS Brickell, SLS LUX Brickell, Mondrian South Beach, Hyde Midtown Miami, The Redbury South Beach, Berkeley Park MGallery Hotel Collection, Pullman Miami Airport, Novotel Miami Brickell and more. For information and bookings, please click here.
