The six faces of the new shirt savoured an “ALL star” experience in mid-January, travelling to Paris, enjoying first-class accommodation at the Hotel Sofitel Paris Le Faubourg, getting an exclusive preview of the new shirt, and taking part in a lifestyle photoshoot with internationally renowned photographer Julot Bandit and Mario Schiniotakis, production director with the Kids Go First collective. The six then got the VIP treatment at Paris Saint-Germain’s home match with AS Monaco at the Parc des Princes. And from tomorrow morning their photos will be displayed on the storefront of the Paris Saint-Germain flagship and appeared in the global media. This unique experience makes the dream of these fans and ALL members from all over the world come true: to become ambassadors for their favorite club.
This activation campaign reflects the shared ambition of Paris Saint-Germain and its major partner ALL to make fans the focal point of their marketing initiatives and to offer them exciting new experiences, reflecting a new vision of hospitality that goes beyond accommodation. ALL, Accor Live Limitless, mark itself as the companion that brings a whole new world of experience to its members and goes beyond the simple loyalty program. This daily lifestyle companion enables the Accor group, as never before, to appreciate, understand, care for, communicate with and reward its customers by giving them access to "ALL of Accor".
Discover the visuals and videos of the six members during their Limitless Experience: link