TORONTO, November 7, 2016 – Building on the worldwide success of Fairmont’s Tastemaker program and global Classics Perfected cocktail menu, the luxury hotel brand is expanding further into the cocktail space with the release of new packages, events and a selection of specially curated barware products at Fairmont Stores in North America.
“Fairmont cocktail culture extends far beyond the savouring of specially crafted cocktails at our storied bars and lounges.” said Brett Patterson, vice president, food & beverage, Americas, Fairmont Hotels & Resorts. “It’s about cocktail excellence, evolution and guest exploration at our hotels and at home. Our new selection of barware and cocktail offerings are designed to give guests the tools they need to truly elevate their cocktail repertoire.”
The new Fairmont Store barware section features a curated array of beautifully designed premium home bar products such as the brand’s Classics Perfected signature Schott Zwiesel crystal glassware, BIRDY BY ERIK LORINCZ (BIRDY) bar tools designed by Fairmont Tastemaker Erik Lorincz, small batch Bittered Sling bitters and N.A.D Syrups formulated by Fairmont Tastemaker Nader Chabaane. Products are now available in-store and at Fairmontstore.com.
“Using great barware and high quality ingredients are two of the most important elements to making delicious cocktails at home.” said Erik Lorincz, Fairmont Tastemaker and founder of BIRDY. “Once guests have those basics they can start to explore and experiment with new recipes, techniques and tastes to hone their craft and impress their guests.”
Fairmont guests can develop their knowledge and refine their cocktail skills by drawing on the various resources available at Fairmontcocktails.com, the brand’s hub for Fairmont cocktail culture including how-to-videos, recipes and best practices.
A special series of cocktail-inspired Sip & Stay packages will also be available at hotels across the United States, Canada, Mexico, Bermuda and Barbados starting November 1st. Guests can enjoy an evening in Fairmont’s luxury accommodations as well as a cocktail-inspired welcome amenity, a $50 F&B credit and 15% off the new barware section of the Fairmont Store. Full details and participating hotels can be viewed here.
Guests who want to learn how to mix the perfect cocktail in person can meet Fairmont Tastemakers Grant Sceney and Nader Chabaane at Fairmont Chicago on December 8th for a special Classics Perfected Fairmont Visa Signature Card event delivered in partnership with the brand’s top spirit partners. Tickets for this exclusive event will be released in November. All those interested in participating can be added to the waitlist by emailing email@example.com.
New events, offers and content will be released on Fairmontcocktails.com on an ongoing basis, giving Fairmont guests new ideas to inspire their cocktail journey.