Pullman, upscale international brand of the Accor Group, has unveiled its stylish and modern new television campaign for 2015, to be distributed beginning in May 2015. Inspired by the brand’s new tagline “Pullman Hotels & Resorts – our world is your playground,” the spot depicts the hero, Pullman’s ‘global nomad,’ moving through life in a series of swift encounters, both personal and professional, and ensconced in the pursuit of the work-life blend. He crosses days, borders and time zones with success, and he is at once independent and connected with others.
View the exclusive 60s version of the TVC at this link:
PULLMAN INTRODUCES THE ‘GLOBAL NOMAD’
The global nomad is Pullman’s representation of the new generation of travellers and business leaders. Hyper-connected and sophisticated explorers, every day they invent new ways of doing business. The world is their playground and every moment is an opportunity. Their life is a mix of business and pleasure, a balance of efficiency and personal well-being.
For global nomads, Pullman hotels serve as the base of operations for inspiration and contact. Its services and technology dismiss the boundaries between leisure and work, providing high-intensity experiences. Examples of Pullman’s features include locations in the heart of major cities around the world, best-in-class business and fitness facilities, functional contemporary design and balanced food and beverage concepts.
A 360° INTEGRATED CAMPAIGN
The new Pullman spot will be distributed in the Asia-Pacific, Europe and Middle East regions, and Accor Luxury & Upscale Brands has also secured space on Air France in-flight channels, started during the first week of May. The television spot includes a 60-second, 30-second and 15-second format, with the 60-second exclusively shown in Pullmanhotels.com website. In complement to television, digital and print assets, to commence in the upcoming weeks will also round out the 360° integrated campaign. The TVC theme is also an inspiration for the Pullman very first social media campaign to launch the brand in global social media platforms through engaging content, inspiring images and insights into the Pullman world.
“We are pleased to share our new television campaign which stylishly depicts Pullman in its element: as a dynamic, driven and upscale brand with a uniquely contemporary edge,” said Rick Harvey Lam, SVP Global Marketing for Luxury and Upscale Brands at Accor. “Pullman is the most accomplished and connected place to stay for a new generation of leaders – the global nomads – and our goal is to create the perfect setting to enable these guests to successfully blend performance and enjoyment.”
Shot in Shanghai in early February 2015, the Pullman campaign was made in partnership with Paris-based agency BETC Luxe.
Follow Pullman Hotels & Resorts on social media platforms #PullmanLife