About the Luxury Insights Report

Gateway to Home – Hotels as the Heart of their Communities is the second Luxury Insights Report volume, offering an in-depth perspective to uncover the motivations of luxury travelers: what connects locals and guests alike to a destination and the importance guests place on how hotels engage with their communities. Fairmont’s 2018 Global Luxury Traveler Insights Study was the impetus for developing the brand’s second Luxury Insights Report. This report builds on the findings from Volume 1 released in 2016 as part of an ongoing series of data-driven reports intended to populate a robust research library for the Fairmont Hotels & Resorts brand. The full report can be downloaded at fairmont.com/promotions/luxuryreports.


Luxury Insights Report Methodology

The Fairmont Luxury Insights Report: Gateway to Home – Hotels as the Heart of their Communities was developed using original research from the Fairmont 2018 Global Luxury Traveler Insights Study, a brand-commissioned 10-minute online survey of 2,725 luxury travelers from around the world.

Fieldwork was conducted in 2018. The survey was available in English, French, German, Traditional and Simplified Chinese, and Arabic. Of the respondents, 412 were in the United States, 402 in Canada, 401 in the United Kingdom, 405 in Germany, 400 in France, 401 in China, and 304 in the United Arab Emirates (UAE). Data was weighted by age and gender to be representative of luxury travelers in the markets surveyed.

For the purposes of this study, luxury travelers were defined as those that took at least one overnight trip in the past 12 months, stayed in upscale or luxury hotels, had decision-making influence and had high household income (€100,000+ in Germany and France, £100,000+ in the UK, $150,000+ in the US and Canada, ¥250,000+ in China and AED450,000+). A maximum of 20 percent of business-only travelers in each market, except UAE where no limit was set.


About Fairmont

Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,600 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe.