Paris, December 15TH 2016 – The new sofitel.com brings the story of the Sofitel universe alive in just one click. Spanning the “Sofitel Legend”, “SO Sofitel”, “Sofitel Hotels & Resorts” and “MGallery by Sofitel” brands, the new website perfectly showcases the experiences in an elegant and easy-to-navigate fashion. Sofitel.com immerses visitors in Sofitel’s vision of the “new” French art de vivre. It entices guests to discover inspirational content and create a unique journey based on their personal preferences.
SOFITEL.COM: SHOWCASING FRENCH ART DE VIVRE
For Sofitel, French art de vivre is defined by the ability to artfully blend inspirations and destinations. It is a unique creative spirit, a savoir-faire nourished with audacity and passion – the art of enjoying life. Each hotel in the collection embraces and expresses French art de vivre in its own individual way, through the pillars of gastronomy, culture, design and well-being.
“Our guests are at the center of everything we do, and the new sofitel.com has been built specifically to help inspire them in their journeys,” said Rick Harvey Lam, Senior Vice-President Global Brand Marketing, AccorHotels LUXE. “To visit the site is to immerse directly into Sofitel’s universe. Our goal is to make that experience almost as enriching and rewarding online as it is in real life.”
The site’s uniqueness lies in allowing guests to discover their preferred luxury experience: historical discoveries with Sofitel Legend high-end properties, an audacious experience at SO Sofitel, guilt-free indulgence at Sofitel Hotels & Resorts, or local experiences in the MGallery by Sofitel unique collection.
REDESIGNED AND MODERNIZED TO INSPIRE AND IMPROVE PERFORMANCE
Sofitel.com presents a growing compilation of lifestyle content that helps guests not only plan their voyages, but also find inspiration to drive a memorable experience.
The all-new section “Travel Inspiration” presents content such as city guides that showcase the very best picks for each destination. Dedicated areas highlight leisure activities including resorts and golf options, wellness offers and spa properties, and a chic, comprehensive weddings section. Also highlighted are recommendations for guests to live special events to the fullest, such as Fashion Weeks (in cities such as London, Paris and New York), seasonal holidays and local festivities.
Hotel pages have been elegantly revisited to feature more select and relevant information, with an easy-to-navigate design. Brand content from in-hotel concepts and events are integrated into a unique and immersive navigation. The redesigned interface offers large, inspiring visuals and easy-to-book functionality, which facilitates the user experience online.