About the Luxury Insights Report

Luxury Insights Report: Stewardship of Iconic and Historic Buildings (Volume 1, Fairmont Hotels & Resorts) offers an in-depth perspective on the role that property development and restoration of iconic and historic buildings plays in the lives of Fairmont guests and in the communities in which they reside. The report provides an analysis of the global luxury travel landscape and the significance of historic and iconic travel destinations by understanding the needs of today’s traveler and the mindset of the Fairmont guest. The Fairmont report is the inaugural volume in a series of data-driven reports intended to populate a robust research library for the Fairmont and Raffles brands. The full report can be downloaded here.

Luxury Insights Report Methodology

The Luxury Insights Report: Stewardship of Iconic and Historic Buildings (Volume 1, Fairmont Hotels & Resorts) was developed leveraging external research on current travel trends and extensive feedback from Fairmont guests worldwide. Guest feedback was generated using a combination of insights gathered from 6,559 Fairmont guests in 2015 and 12,736 Fairmont guests in 2014, as well as an in-depth, ethnographic research study comprised of ten guests in 2015. The larger group consisted of guests who have been patrons at Fairmont properties, including Fairmont Le Château Frontenac, Fairmont Peace Hotel, Fairmont Baku, The Savoy and The Plaza. Guests who participated in the ethnographic research study are those that are frequent guests of multiple Fairmont properties. This research formed three key themes that highlighted both Fairmont’s legacy of stewardship and the appeal of vacationing in a historic destination/property. Six (6) Mobile Ethnographies (respondents’ onsite and communicating via telephone) allowed respondents to be "in the moment" and connect with their deepest feelings from within the Fairmont Palliser, Fairmont Le Château Frontenac, Fairmont Royal York, Fairmont Hotel Vancouver and The Plaza. Two (2) off-site telephone interviews were also conducted, while two (2) in-person micro-ethnographies took place at The Plaza.


About Fairmont

Fairmont Hotels & Resorts connects guests to the very best of its destinations, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic hotels in the world, including The Plaza in New York, The Savoy in London, Fairmont Peace Hotel in Shanghai and Fairmont Le Château Frontenac in Québec City. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company that operates more than 130 hotels and branded residential properties under the Raffles, Fairmont and Swissôtel brands. For more information or reservations, please visit fairmont.com.