ALL to play for at home:Alpine and Accor partner for French Grand Prix
21 July 2022
ALL - Accor Live Limitless
BWT Alpine F1 Team is delighted to announce a partnership with ALL- Accor Live Limitless, for its home race, the French Grand Prix.
Accor is one of the world’s leading hospitality companies with over 5,300 hotels in 110 countries and across more than 40 hotel brands including Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. ALL is Accor’s lifestyle loyalty program that provides meaningful experiences and rewards for its millions of engaged members around the world.
This initial partnership will enable both companies to explore multiple opportunities for potential collaboration within the world of Formula One and beyond, including design services, hospitality programming and travel management.
Both parties will also explore sustainable technologies to reduce their respective carbon footprints and environmental impact. Alpine has recently taken strides to reduce emissions by implementing high performance electric technology in its road car range. Inspired by the cutting-edge innovation seen in Alpine F1 Team’s powertrain, all Alpine cars will be fully electric by 2025. Alpine can now also benefit from Accor’s leadership and expertise in sustainable travel initiatives, as it works closely with the FIA and F1 to reduce its environmental impact when travelling the globe throughout the F1 Calendar.
About ALL – Accor Live Limitless
ALL - Accor Live Limitless is a daily Lifestyle companion. ALL harnesses and enhances the brands, services and partnerships offered by the Accor ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work, live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG and Paris Saint-Germain) and global roll-out plan for all its guests and loyalty members.
About BWT Alpine F1 Team
BWT Alpine F1 Team competes in the FIA Formula One World Championship with race winner Esteban Ocon and double world champion Fernando Alonso. Led by Laurent Rossi, in its first year of competition in 2021 the team secured one race win at the Hungarian Grand Prix and one podium in the Qatar Grand Prix to finish fifth in the teams’ championship. Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé and is now the dedicated brand for innovative, authentic and exclusive sports cars of the Renault Group. A wider Business Unit allows Alpine to benefit from the heritage and know-how of its historic Dieppe factory and the engineering expertise of BWT Alpine F1 Team, Alpine Racing and Alpine Cars teams.