ALL - Accor Live Limitless surprises a fan by recreating Paris Saint-Germain’s stadium in his apartment!
Paris, April 20th, 2021
ALL - Accor Live Limitless
Paris Saint-Germain fans cannot wait to return to the Parc des Princes and its atmosphere, after not being able to go to live matches for more than a year.
Yesterday, for Paris Saint-Germain’s league game against St Etienne, ALL - Accor Live Limitless, Paris Saint-Germain's main partner and shirt sponsor, surprised one of the members of its lifestyle loyalty program, a club supporter, by bringing the Parc des Princes into his own home, decorating his apartment to look like the stadium.
With the help of his girlfriend Julia, ALL - Accor Live Limitless planned everything so that Guillaume, the lucky fan chosen from among ALL’s members, could enjoy a unique experience – to watch the game like he was at the stadium, under optimum conditions: the hallway turned into the legendary players' entrance, the pitch covering the living room floor, the bedroom transformed into the players’ changing room, the sofa converted into a stand, a giant screen, and Quentin Lechat, pastry chef at Le Royal Monceau Hotel, Raffles Paris, even came to cook the lunch!
And the final surprises included a visit from Paris Saint-Germain legend Pedro Miguel Pauleta, who watched the match with Guillaume, a dedicated message from midfielder Marco Verratti at the end of the game as well as a dedication on the pitch-side LED advertising boards!
Guillaume was able to enjoy this unforgettable experience because he is a member of ALL - Accor Live Limitless, whose ambition is to bring to life, through its partnership with Paris Saint-Germain, unique and meaningful experiences for the members of the program as well as for fans of the club.
ALL - Accor Live Limitless, the Group’s loyalty program and booking platform, is a daily lifestyle companion, reflecting a new vision of hospitality that goes beyond accommodation. ALL offers unique benefits, rewards and experiences to its members, not only during their hotel stays, but also at home, throughout the world. With each reservation on the ALL - Accor Live Limitless platform, members earn Reward Points they can then turn into discounts or experiences: VIP box tickets for Paris Saint-Germain games, trips and exclusive meetings with the players, etc. Since August 2019, nearly 1,200 people around the world, members of the ALL - Accor Live Limitless program who are Paris Saint-Germain fans, have been able to enjoy unique experiences.
The event was organised in compliance with Covid-19 guidelines and participants were tested in advance.
#ALLHomeStadium #ALLtogether #ALLsport
@all @psg
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About ALL – Accor Live Limitless
ALL - Accor Live Limitless is a daily lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.
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About Paris Saint-Germain
Paris Saint-Germain football club was created in 1970. Since QSI’s purchase of the club in 2011, it has transformed to become one of the top football clubs and global sports brands in the world. Paris Saint-Germain is connected with Paris, which is at the heart of the organization, under the philosophy of one unique city, one unique club. The club has since then won 26 trophies in only nine years, 44 in its history, becoming the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar and Mbappé, both ranked amongst the top players in the world. The international popularity of the club never stops growing. It is now the one of the most followed club in the world, expanding from zero to a community over 93 million social media followers in just nine years. The pioneering sports club which now includes men’s football, women’s football, handball and judo added esports in 2016. Giving back to the community is fundamental to the club who has drastically increased the capacity of its Foundation to develop large and efficient programs. Among numerous projects, the Red & Blue School project allows the Paris Saint-Germain to serve underprivileged youths.