The Covid-19 crisis has transformed the way we live, work and travel. Branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, have proven to be very resilient, with an increasingly diverse pipeline and record growth. In ten years the sector has grown by 170% and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences: “We see increasing demand for residentially designed short term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space”, says Riyan Itani, Head of Savills International Development Consultancy.
According to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence. This growing desire for space, coupled with the increase in working from home, could give a boost to resort projects. The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residence portfolio. Accor currently operates 30 branded residence projects globally, with another 70 under development. This growth has been particularly pronounced in the emerging lifestyle branded segment, where Accor’s SLS Residences leads the way in terms of expansion. Accor already operates 6 lifestyle branded projects with another 18 under development. In many instances, purchasers of branded residences elect to make their homes available through a managed rental program. Participating homeowners will now see their homes distributed through the new Apartments & Villas" website
On the Apartments & Villas website, guests can book with confidence fully equipped apartments, villas, houses and suites while enjoying all the benefits of the ALL- Accor Live Limitless lifestyle loyalty program, and greater flexibility and reassurance thanks to the new cancellation policy and the intensified hygiene and prevention measures to ensure their safety (Allsafe).
"The launch of the Apartments & Villas website demonstrates our ambition to develop offers and solutions tailored to the extended stay hotel segment," said Jeff Tisdall, Senior Vice President Development, Residential and Extended Stay. “The launch of apartmentsandvillas.accor.com is an important milestone for our investment partners, guests and private residence owners, and further reinforces Accor’s leadership position in extended stay hotel and branded residence segments”.
"Apartments & Villas site reflects our ongoing commitment to innovation as consumer travel needs evolve, and allows all of our clients to discover an incredible collection of accommodations around the world on one digital platform, as well as to live an exceptional travel experience: the space, comfort and privacy of a home for a weekend, a vacation or working in a new setting, allied to the convenience of hotel services from Accor brands and to the best of loyalty advantages”, said Yassine Hachem, Vice President Guest Digital Product.
Des enseignes éclectiques
Branded Residences
privately owned apartments, villas or chalets which are developed and operated to the standards of a globally recognized brand, and typically co-located with a hotel sharing the same branding (i.e Fairmont and Fairmont Residences). Very often purchasers of branded residences may elect to rent there home through a managed rental program when not enjoying it personally. Such rentals combine the comfort of a luxury home, with a comprehensive array of on-demand hotel services.
- Fairmont Residences
Fairmont Residences helped to define the concept of branded residences more than two decades ago – by extending the services of legendary Fairmont hotels to privately owned apartments, villas or chalets. Fairmont Residences sets the standard for luxury living in their respective communities, with highly personalized service and locally inspired design. Located in the heart of the world’s most exciting cities and in the sought-after resort destinations, Fairmont Residences owners are often able to rent their homes for short stays through a managed rental program. Now participating Fairmont Residences homes may be reserved through Apartments & Villas website, for truly extraordinary vacation experiences.
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Fairmont Residences Royal Palm Marrakech
Extended Stay Hotels
Hotels featuring residentially designed guest rooms, catering to stays of a few nights to several months. Accor’s extended stay hotel portfolio spans the eco, midscale, premium and luxury segments, and has recently been expanded to include lifestyle brands like Hyde Living and Mondrian Living.
- Adagio
 Adagio Paris Tour-Eiffel |
 Adagio Casblanca |
- Mantra
 Mantra Sirocco - Mooloolaba - Australia |
 Mantra Sirocco - Mooloolaba - Australia |
Private Rentals
these are one-of-kind apartments, chalets and villas which are available for nightly rental. Onefinestay offers a carefully curated collection of exclusive private rentals in some of the world’s most sought-after resort and urban destinations.
- onefinestay
 Marlborough Place - London |
 Villa Waters Edge - Saint Tropez
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