“Accor is carving a new path with the creation of Accor One Living, based on the tremendous success that we’ve earned as a leader in the branded residences and mixed-use category. Our momentum is powered by Accor’s diverse portfolio of compelling brands, a commitment to the success of our partners, and more than two decades of experience, where we have led the industry in creating highly desirable branded residence communities,” said Jeff Tisdall, Chief Business Officer, Accor One Living. “Accor One Living will deliver unmatched value to our investment partners as we build extraordinary places to live, work, and play for a new generation of homeowners, guests and global explorers.”
Over the last five years, Accor has emerged as the #2 global player in the branded residences category. The sector is an important value driver for Accor, as branded residences and mixed-use developments are among the fastest growing segments in the hospitality industry. According to Savills International Development Consultancy, the branded residential sector has grown 150% over the past decade, creating more than 100,000 units across 640 projects around the world.
“Through Accor One Living, we will continue to be motivated by our strong relationships with homeowners, who inspire the development projects we undertake,” added Tisdall. “Our branded residential communities achieve a delicate balance: privacy and exclusivity on one hand, while on the other, privileged access to the services and amenities from the brands our homeowners know and love. The importance of their satisfaction and loyalty is reflected in our industry-leading owners’ benefits program, recognizing our homeowners as VIPs wherever they travel within Accor’s global portfolio.”
The Accor One Living team is comprised of uniquely talented specialists, with decades of experience in branded residences and related mixed-use products. These specialists are organized regionally to ensure the Group’s development partners have access to the expertise they need in the markets where they will execute their strategies for mixed-use developments, standalone branded residences, or other unique products such as coworking spaces, private clubs, extended stay hotels, and more.
Real estate investors and developers have long chosen to partner with Accor for the revenue boost that Accor’s powerful sales, distribution and loyalty platforms provide, and their satisfaction in knowing the Group has a brand that will comfortably match their project, their guest or homeowner profile, and their developments' unique, local aesthetic. Accor One Living further supports its residential development partners with the benefit of a dedicated website giving prospective homeowners the opportunity to explore Accor’s entire portfolio of branded residences around the world and connect directly with the sales and marketing teams of each project. A second website supports the homeowners of branded residences and investment partners with a tool for marketing the rental of private residences and extended stay hotel properties. “Apartments and Villas” is a leading example of how Accor One Living is tailoring distribution solutions to meet the needs of private rental offerings, while enabling guests to feel at home anywhere in the world.
* Branded residence developments are made possible by a licensing agreement which Accor enters in to with best-in-class development partners. As such, Accor’s role is that of licensor and operator (or sometimes franchisor) of the resulting branded residence communities. Under these license agreements, Accor’s partners are responsible for the development, marketing, and sales of branded residences. As part of its turnkey, 360 degree support Accor One Living supports its partners throughout each phase of the development process, and into the operating phase. For example, The OWO Residences by Raffles in London is developed by Hinduja Group, whose vision, commitment, and investment has made the dramatic transformation of the landmark Old War Office building in Whitehall possible. In the case of SO/ Uptown Dubai Residences, the project is developed by DMCC, and serves as centerpiece of a new landmark mixed-use development which DMCC is creating in this world-class tourism destination. Raffles Residences Boston Back Bay is developed by Trinity Stuart and is redefining luxury living in Boston.