AccorHotels, the global leader for travel and lifestyle, has commissioned the international brand Talent Web (Webedia Group) to promote its digital platform among 17-35 year olds. In less than 5 days, Grégory Guillotin and Callux’s videos have already achieved more than 1.4 m views, making them the top ranked YouTube trend in France.
2 STAR INFLUENCERS IN PARIS AND LONDON + AN UNEXPECTED MEETING = A HILARIOUS, SHOW-STOPPING AND OFF-THE-WALL HIDDEN CAMERA STUNT
The story begins when British YouTuber Callux (4.5 m fans) booked a weekend in Paris on www.accorhotels.com. The trip was supposed to be the opportunity to produce a vlog about a romantic getaway in Paris for his YouTube channel, and for the Instagram Stories (1.1 m followers) of his girlfriend Sarah Close, who was in on the deception that was to come!
Everything was going swimmingly, until they met Greg Guillotin (Nou Channel), the French YouTube prankster. Disguised as a receptionist, his 1.8 m fans will be able to see the prank he pulled on his British counterpart, who was clueless to what would happen next...
The filming was a real challenge for Greg since the target was Callux, a man who is well used to pranks being a prankster himself. Secondly, this was Greg’s first prank in English with his strong French accent providing additional comic effect to the video. The final challenge was production, with the planting of 20 hidden cameras throughout the hotel and the coordination of a dedicated technical team. With this brand-new video format, www.accorhotels.com sets the scene for a legendary encounter, showcasing its hospitality and services expertise in the digital world with an original tone and an innovative format (pranking) on a broadcast channel hugely popular with 17-35 year olds. The Group’s signature, "Feel Welcome", is utterly embodied in this scenario, where YouTuber Callux’s totally personalized and unforgettable stay at the hotel creates a warm, human story, emotionally charged and full of self-derision.
"Today, the accorhotels.com brand must embrace new communication trends and endorse today’s talents such as YouTubers to forge closer links with its new consumers.” Arnaud Bourge, Director Advertising, Media, Social Media Strategy
This influencer marketing campaign is the chance to illustrate one of our digital pillars – personalization – both online and offline, in a subtle and offbeat way, by directly leveraging Greg and Callux’s talent and communities.” Lara Faguais, Head of Brand Strategy AccorHotels.com