Accor’s The Sebel brand arrives in the Whitsundays
The Sebel Whitsundays Airlie Beach features 54 newly refurbished apartment-style guestrooms, including a selection of One Bedroom Apartments, Two Bedroom Apartments, Three Bedroom Penthouses and Four Bedroom Presidential Suites, along with a 15m resort-style swimming pool and heated outdoor spa, fitness centre, and outdoor dining area with barbeque facilities.
Accor Pacific Chief Executive Officer, Simon McGrath, said: “We are excited to bring The Sebel brand to the Whitsundays - one of Australia’s most popular holiday hotspots. The Sebel has a long-standing reputation for delivering exceptional accommodation and an outstanding service experience. It brings quality and credibility to the serviced apartments sector, which is rapidly growing in popularity. We’re seeing strong visitor numbers at our Whitsundays properties and we’re forecasting greater growth with Queensland border restrictions now easing.”
The Sebel Whitsundays Airlie Beach has joined the Accor portfolio following the signing of a franchise agreement with the Australian-owned ‘at Hotel Group’.
At Hotel Group Managing Director, Jeff Aquilina, said: “We’re confident this regional tourism asset will operate with great success under Accor. Accor’s brands have well-established reach and global strength and this translates to strong brand awareness and market penetration. Partnering The Sebel brand with this property is a natural association. We believe The Sebel brand perfectly captures the essence of this premium apartment-style resort.”
The tropical resort town and aquatic playground of Airlie Beach, the mainland hub of the Whitsundays, is the perfect base for holidaymakers looking to explore the Great Barrier Reef and Whitsunday Islands. The Sebel Whitsundays Airlie Beach is ideally located just a few minutes walk from downtown Airlie Beach and opposite the Port of Airlie marina, where daily cruises and island connections depart.
The Sebel Whitsundays Airlie Beach joins a network of more than 30 The Sebel properties across Australia and New Zealand. In the Whitsundays, Accor also operates Mantra Boathouse Apartments Airlie Beach and Mantra Club Croc Airlie Beach.
Be among the first to experience The Sebel Whitsundays Airlie Beach by taking advantage of its opening rates from $275* per night in a One Bedroom Apartment. To book, visit all.com
With flexible cancellations and enhanced ALLSAFE hygiene and cleanliness standards, guests can feel at ease when they choose to stay with Accor.
The Sebel Whitsundays Airlie Beach
3 Hermitage Drive
Airlie Beach QLD 4802
About The Sebel
The Sebel is a hotels and apartments brand offering guests a greater level of independence and control. With more than 30 properties across Australia and New Zealand, The Sebel network provides traditional hotel service and apartments that meet the modern guest’s expectations. The Sebel Town House first opened its doors in Sydney over 50 years ago and since then the brand has become known for its well-trained staff and excellence in customer service. The Sebel is part of Accor, a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries.
ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Press contacts
Claire Haigh
Accor Director of Communications, Pacific
T. +61 438 681 446
E. claire.haigh@accor.com
Naomi Hammond
Accor Communications Manager, Pacific
T. +61 434 738 380
E. naomi.hammond@accor.com