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Accor signs exclusive Preferred Partnership with Turkish Airlines Holidays

13 October 2022
South East Asia

GROUP SIGNED PARTNERSHIP WITH TURKISH AIRLINES HOLIDAYS TO BECOME THE EXCLUSIVE PREFERRED HOTEL CHAIN PARTNER DURING THE ACCOR TURKEY SHOWCASE IN ISTANBUL


 
Accor, a world-leading augmented hospitality Group, with over 425 hotels and resorts across India, Middle East, Africa and Turkey, is partnering with Turkish Airlines Holidays to become the only international chain classified as a preferred partner.

Turkish Airlines Holidays has recently been launched as an innovative packaged holiday e-commerce platform. In order to transform holidays into effortless, personalized and unique experiences for everyone, Turkish Airlines Holidays offers a digital platform where everyone can plan all the travel needs such as flights, hotel, transfer, car rental in one place, view millions of options. 

Through this partnership, Accor will give customers of Turkish Airlines Holidays access to the entire group portfolio across India, Middle East, Africa and Turkey, while providing them real-time rates, special offers and availability through Turkish Airlines Holidays online and retail channels. Members of Miles&Smiles will earn extra miles when booking package holidays and Accor products via Turkish Airlines Holidays. 

Ahmet Harun Basturk, Senior Vice President Sales for Turkish Airlines said “Turkish Airlines Holidays is our new brand which we have recently launched as an innovative holiday package e-commerce platform. As Turkish Airlines, which flies to most destinations around the world and has offices in hundreds of countries, we are proud to sign a partnership with Accor, in line with our aim to provide our guests with services in every destination, to become an important holiday package brand globally. We aim for our guests to experience more than 300 destinations into which Turkish Airlines flies, with the quality of Accor brands.”

Commenting on this important partnership, ERKA Grubu (exclusive Turkish Airlines Holidays program execution partner) Chief Executive Officer Serhat Kahraman said: “As ERKA Grubu, we aim to create long-term value for our business partners and customers with our innovation capability, technology infrastructure and operational excellence culture. With our vision of offering the latest and technological solutions so that everyone can experience the world, we made an important business partnership with Turkish Airlines, and with this cooperation, Turkish Airlines Holidays was born. We are very happy to sign a partnership with Accor, which offers a wide hotel portfolio range in many customer segments, suitable for the quality of our brand Turkish Airlines Holidays. This cooperation will support Turkish Airlines Holidays to grow rapidly in key source markets.”

The partnership will offer Accor properties across India, Middle East, Africa and Türkiye priority listings and preferred positioning, as well as a wide range of marketing activities across the innovative package holiday e-commerce platform.

“We are very pleased to enter this exclusive and one-of-a-kind partnership with Turkish Airlines Holidays” said Yigit Sezgin, Chief Commercial Officer for Accor India, Middle East, Africa & Türkiye. “This partnership is a great opportunity for us to strengthen our visibility and sales across all source markets where Turkish Airlines operates from. As the leading and largest operating hospitality group in the region, we are confident that we will exceed Turkish Airlines traveler’s expectations while offering them authentic and unique experiences when staying in our hotels”. 

Accor currently operates 425 properties (over 93,008 keys) across India, Middle East, Africa & Turkey with another 192 properties (over 41,230 keys) in the pipeline. 
 

ABOUT ACCOR

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

Press contacts

Sarah Fernandez

Director of PR & Communications
India, Middle East, Africa & Turkey
T. +971 56 544 8997
Sarah.fernandez@accor.com

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