Accor, a world-leading hospitality group with over 425 hotels across India, the Middle East, Africa, and Turkey has joined forces with Axonify, a mobile workplace enablement solution, to empower team members in the region to learn and grow professionally.
The Group employs over 35,000 Heartists® across the region, the introduction of this digital learning solution will provide effective learning, communication and real-time engagement around Accor’s lifestyle loyalty programme, ALL- Accor Live Limitless, with teams across 40 countries.
Users will be able to use the platform on a daily basis to discover an array of information about the loyalty programme, ranging from regional processes to the launch of new campaigns. The tool will also allow guest-facing team members to consume information in short bursts and complete 5-minute bite-sized learning modules around Loyalty, to help drive performance and recognition of loyal members.
“At Accor, we believe that learning is a way of life, it is essential to our Talent Management strategy that all Heartists® are enabled to grow, learn and enjoy. We take great pride in putting them at the heart of everything we do,” said Debbie Simister, Vice President Talent Management & Learning, Accor India, Middle East, Africa & Turkey. “We are thrilled to partner with Axonify, a perfect mobile solution and intelligent productivity suite that enables behaviour changes in your front-line teams and leaders through real-time communication, continuous learning and task execution”.
“Since its revamp, ALL – Accor Live Limitless, our lifestyle loyalty programme, has been at the heart of our commercial strategy”, said Amélie Brechoire, Director of Loyalty Accor India, Middle East, Africa & Turkey. “That’s why we decided to start our collaboration with Axonify on the topic of Loyalty; with the aim of seeing our performance in terms of growth of database of members and ability to make them come back improve”.
For Clara Guillaume, Loyalty Manager and project leader, “the platform will help to empower all Heartist® on topics around ALL-Accor Live Limitless, in a fun way, boosting their confidence to help them deliver the best way the benefits to members and keep on with processes”.
Based in Waterloo, Ontario, Canada, Axonify works with industry leaders across the world to transform their workforce with a results-driven solution that services clients including global leading retail, hospitality, pharmaceuticals, consumer banking and facility management like Levi’s, Walmart, Etihad, RBC and MSD. It also allows cross-regional teams to have access to a shared content library that includes off-the-shelf presentations, videos and sales playbooks.
“GET IT ALL” (Axonify) allows strategic content targeted to hotel teams to be easily shared across internal teams from Front Office to Food & Beverage Service, Reservations, Sales and Concierge” commented Matthew Wilkins, Director of Digital Solutions at Biz Group, who are the licenced Axonify partner across the Middle East. “To make it fun and effortless for users, the tool is gamified with points earned able to be redeemed for prizes and a leader board that allows Accor to provide real incentives for their Heartists®.”
GET IT ALL is a first mobile enablement solution of its kind for Accor Group and will be available in operational languages used by teams, including English, French and Arabic.
