Accor announces women’s AFL pioneer, Daisy Pearce, as ALL - Accor Live Limitless ambassador
One of the AFLW’s premier stars, Daisy has been at the forefront of the fast-expanding women’s game since its launch on the national stage in 2016. Today, she is an award-winning athlete, sports commentator, media personality, full-time mum, and captain of the Melbourne Football Club’s AFLW team.
Accor Pacific Chief Executive Officer, Sarah Derry, said: “We are extremely excited to be investing in the rapid rise of women’s sport, and to be able to connect our ALL loyalty members directly with such great talent. Daisy Pearce is the first woman to be elected a director on the board of the AFLPA, a highly regarded member of the Channel Seven AFL call team and someone who constantly strives to improve the sport for her peers. We know she inspires other strong females, and are thrilled to be channelling this for our loyalty members.”
ALL, Accor’s lifestyle loyalty program and booking platform, gives its members the opportunity to enjoy exclusive experiences and to benefit from numerous rewards.
Daisy, along with her fellow ALL ambassador surfing supremo Sally Fitzgibbons, will play a pivotal role in growing the awareness of ALL and engaging its members with exclusive content and VIP meet and greet experiences.
As part of her ALL engagement, Daisy will be travelling to Accor properties throughout 2022, capturing her experiences and showcasing how members can utilise ALL. She will also be holding and hosting events for ALL members throughout the year.
ALL Ambassador, Daisy Pearce, said: “I’m excited to join the ALL ambassador team and combine two of my passions – travel and sport. During the footy season, whether I’m playing an away game or working in the media, I always enjoy staying with Accor. Their hotels become a home away from home for me. Collaborating with Accor to share my family travel experiences is what I’m most excited about though. There is nothing better than going on a family adventure and seeing our beautiful country.”
The appointment of Daisy and Sally as ALL ambassadors comes as Accor steps into 2022 with a goal to support the growth of women’s sport, and back strong women who inspire others.
These appointments also complement ALL’s impressive array of iconic partnerships, including Accor Stadium, Qudos Bank Arena, the NRL and Melbourne Food & Wine Festival, which serve to engage ALL loyalty members across sports, food and entertainment.
Accor also has existing partnerships with the AFL and AFLW, and sponsors the Goal of the Year.
Accor brands across the Pacific region include SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.
For more information and to join ALL – Accor Live Limitless, visit all.com
About ALL – Accor Live Limitless
ALL - Accor Live Limitless is a daily Lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.
About Accor
Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Press contacts
Claire Haigh
Accor Director of Communications, Pacific
T. +61 438 681 446
E. claire.haigh@accor.com
Naomi Hammond
Accor Communications Manager, Pacific
T. +61 434 738 380
E. naomi.hammond@accor.com