‘Simply The Best’ entertainment partnership
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ACCOR NAMED OFFICIAL PARTNER OF TINA – THE TINA TURNER MUSICAL IN AUSTRALIA
This landmark announcement builds on Accor’s commitment to delivering exceptional and unforgettable experiences for ALL – Accor Live Limitless loyalty members, and complements the leading cultural, entertainment and sporting events headlining at Accor Stadium.
Accor Pacific CEO, Sarah Derry, said: “We’re thrilled that TINA - The Tina Turner Musical is heading to Australian shores this year. Tina Turner is an international icon of music, her songs are timeless, and her life story resonates with so many people. This partnership with TEG Dainty demonstrates Accor’s commitment to supporting the fundamental role of arts and culture in the community and the important role it plays in energising and stimulating tourism. It also allows us to unlock even greater experiences and benefits for our ALL loyalty members.”
TINA – The Tina Turner Musical is produced by TEG Dainty in association with Stage Entertainment, Tali Pelman and Tina Turner. The partnership will see cast and crew from the musical make an Accor hotel their home throughout their stay in Sydney.
“Increasingly we see audiences wanting to turn their night at the theatre into a mini vacation,” said Paul Dainty, CEO, TEG Dainty. “High energy, fun productions like TINA, featuring hits with multi-generational appeal, are a great catalyst for that.
“We want to make it easy for people to build on their theatre experience and our partnership with Accor offers a seamless way to package up a weekend away or night in town so audiences can focus on enjoying the show!”
Featuring more than 20 of Tina Turner’s iconic songs including, Simply The Best, What’s Love Got To Do With It, and Proud Mary, this heart-pumping production will raise the roof at Theatre Royal Sydney from May 2023.
Presented in association with Tina Turner herself, the smash hit TINA – The Tina Turner Musical celebrates the untold story of a woman who dared to defy the bounds of her age, gender and race to become the Queen of rock n’ roll.
As a proud Official Partner of this critically acclaimed musical, Accor is offering a show-stopper accommodation package at its iconic Sofitel Sydney Wentworth hotel from $549* per night, including overnight accommodation in a Luxury Superior Room, welcome drinks for two people, buffet breakfast for two at Garden Court Restaurant, and two tickets to TINA – The Tina Turner Musical. To book, visit sofitelsydney.com.au.
For more information, and to book, Accor’s incredible array of hotels in Sydney, visit ALL.com.
Plus, join ALL – Accor Live Limitless, the free lifestyle loyalty programme of Accor that goes beyond hotels, to unlock member’s special savings, Reward points, and a range of privileges. Points can be earned on accommodation as well as at thousands of restaurants and bars throughout the Accor network, which can be used to redeem hotel stays and other experiences.
Accor was the first hotel operator in the Pacific to reward their customer’s loyalty with exceptional partner benefits, which include the ability to boost Qantas Frequent Flyer points and the opportunity to attend world-class sporting and entertainment experiences at Accor Stadium and Qudos Bank Area in Sydney.
From luxury to economy, Accor has 19 international brands across Australia, New Zealand, Fiji and French Polynesia, including Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handwritten, Novotel, Mercure, BreakFree, ibis, ibis Styles and ibis budget, as well as Ennismore’s SO/ and Tribe.
For more information on TINA – The Tina Turner Musical, visit tinathemusical.com.au
*Subject to terms, conditions and hotel availability. Valid for sale from 19 February 2023 and travel from 19 May 2023.
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, Instagram and TikTok.
Press contacts
Claire Haigh
Accor Director of Communications, Pacific
T. +61 438 681 446
Naomi Hammond
Accor Communications Manager, Pacific
T. +61 434 738 380