MGallery is a pioneer in addressing the distinct needs of the female travelers, with a special
offering designed especially for women: ‘Inspired by her’. Through it, MGallery has been
responding to and anticipating the demands of a growing feminine clientele, with exclusive
services and special considerations throughout their stay: attention to details through beauty
items, feminine touches at the restaurant and the bar, and other special gesture from welcoming
the staff.
Committed to making ‘Inspired by Her’ the best it can be, MGallery launched an in-depth study
with the global marketing research company, IPSOS, to examine the habits and requirements of
the female traveler. Close to 3000 participants in 4 countries - France, Italy, Great Britain and
Australia – were surveyed on the specific expectations of women staying at upmarket hotels.
The results revealed that 86% of women surveyed (and 80% of men) favored a female-oriented
hospitality program within a hotel and when it comes to determining the destination, the vast
majority – 83% of women surveyed said that they have the last word.
We learn that while men and women are similar in their appreciation of special gestures in a hotel
such as attentive staff and name recognition, women are particularly appreciative of elements like
gifts at the end of their stay (88%), help with their luggage (74%) and a handwritten message to
welcome them (71%).
One element that unites all the women surveyed is a love and appreciation of the luxury toiletries
found in better hotel bathrooms. Up to 90% of ladies like them. In fact, the bathroom seems to be
the women’s domain, with 75% of women habitually claiming their sink space with their own
toiletries and beauty products when they check in. Only 48% will take the same care to unpack
their clothes and hang items in the closet each time they travel. A creased blouse may be less
important than other kinds of wrinkles!
As Senior VP Global Marketing for MGallery, Agnès Roquefort states “We want to bring a feminine
touch that enriches our guests experience through details and particular attentions. Having
listened to women and being women ourselves, we are extremely proud to be rolling out the
Inspired By Her program across MGallery hotels as we know it will make travel a much more
pleasant experience for women.”
In the Upper Southeast Asia region, MGallery offers a collection of charming, inspiring and
singular boutique hotels:
- The Lake Garden features contemporary design in the new capital city of Nay Pyi Taw,
Myanmar
- 3 Nagas in Luang Prabang allows guests to admire French colonial design while partaking
in local traditions with monks collecting alms in the morning.
- ·Along Thailand’s beautiful coast in Pattaya, Hotel Baraquda is complete with rooftop bar
and stylish suites and the Veranda Resort Pattaya pampers with a luxury spa, infinity pool
and perfect beachfront view.
- In Hua Hin, Thailand, choose between the Veranda Resort Hua Hin, an oasis of calm
complete with spa with feng shui-inspired gardens or an exclusive retreat at one of V Villas’
luxurious pool villas.
- The Veranda High Resort in Chang Mai offers mesmerizing panoramic views of the green
mountains amid rice paddies and holy temples.
- In Phuket, the Avista Hideway Phuket Patong mixes contemporary design with Thai
traditional culture in a serene setting and the new Avista Grande Phuket Karon features
159 rooms and suites in Sino-Portuguese styles that blend Phuket’s mining heritage with
rich European furnishings, perched on a mountainside with resplendent views of the
Andaman Sea.
- VIE Hotel Bangkok pays homage to the cinema heritage of the area. Works of art, exotic
furniture and silk drapes adorn the hotel’s enchanting atmosphere.
- Hotel Muse takes you on a journey back to 19th century Siam with bedrooms designed
with timeless elegance and the award-winning Speakeasy rooftop bar overlooking the
Bangkok skyline.
- Vietnam’s ancient city of Hanoi offers Hotel de l'Opera, with its colonial architecture and
theatrically inspired interior looking over the historic Hanoi Opera House.
- Central Vietnam’s Hotel Royal Hoi An sits on the bank of the river and at the center of this
world heritage town, retaining its old world charm and welcoming an additional wing of
bedrooms in 2018.
- Hotel Des Arts blends the classic ‘Indochine Francaise’ charm with timeless chic along
with the ‘place to be seen’ rooftop bar and restaurant to party the night away over the
Saigon skyline.
- The beautiful Emerald Isle of Phu Quoc La Veranda Resort has airy rooms and bespoke
furniture taking one on an elegant journey to a bygone era.
In 2018, MGallery will add two hotels designed by Bill Bensley: Hotel de la Coupole in Sapa along
the Northern Vietnam border, and the Legacy Yen Tu, set next to the pilgrimage site at Yen Tu
Mountain, which is a short drive from Ha Long Bay.
With this selection of hotels and resorts now offering the ‘Inspired by Her’ program, MGallery by
Sofitel pays a special attention to a growing female clientele through exclusive services and
special attention to details. To bring the guest’s experience further, they will also enjoy bespoke
design, sensorial mixology, artful stories and wellbeing dedicated to women in each of these
hotels.
To commemorate International Women’s Day on 8 March 2018, MGallery hotels celebrate with
an evening ‘Inspired by Her’ featuring a live performance by Phare The Cambodian Circus and
an exquisite 4-course dinner with selected wine pairing prepared by 2 Michelin Star Chef, Thierry
Drapeau from France at Hotel MUSE Bangkok by MGallery Collection.