Accor is proud to announce that Sofitel will be the first international luxury hospitality brand to arrive in Xiangtan, a destination city in central China’s Hunan Province. The signing of this latest Sofitel Hotel in Xiangtan is another milestone associated with Ningbang Group, which are also the owners of the Sofitel and Novotel Hotels in Hunan’s tourist capital, Zhangjiajie, signed just last September. The Sofitel Xiangtan Hotel is owned by Ningbang Ligao Real Estate, a joint venture between Ningbang Group and Redco Group.
Sofitel Xiangtan’s strategic location in the central business district close to transport, commercial and shopping zones as well as its connection to the Changsha-Zhuzhou-Xiangtan tri-city cluster make it a highly desirable address. The city government is upgrading the infrastructure focusing on strengthening the transport network and increasing the use of technology, innovation and sustainability in order to create a cutting-edge business environment. As a new luxury benchmark for the city, Sofitel Xiangtan Hotel will contribute to the accelerated development of the regional integration by enhancing the city's taste, offering a high-end luxury hotel experience, a destination for business travel, a center for events and conferences, and a dining scene that will cater to local, regional and international clientele.
Also a base for tourism in Central Hunan Province, leisure guests will find the Sofitel Xiangtan Hotel a convenient location from which to explore. Attractions include the birthplace of Chairman Mao Zedong and the natural landscapes in Shaoshan and Dongtai Mountain parks, to name a few.
Gary Rosen, Chief Executive Officer with Accor Greater China states, “Guests across China embrace the French style and elegance that Sofitel provides and the brand’s rapid growth throughout Greater China in key cities is testament to this allure. Sofitel continues to be a differentiated brand in China and Accor is thrilled to have it at the forefront of Xiangtan’s development in partnership with Ningbang group, instilling a French touch to the culturally rich city of Xiangtan.”
Sofitel Xiangtan will be part of a high-end real estate complex which also includes a premium residential compound as well as luxury shopping and commercial space. The Sofitel Xiangtan Hotel will feature 300 guestrooms and suites, four restaurants and bars, wellness facilities including a Sofitel Fitness and indoor swimming pool, events facilities including a spacious ballroom and meeting rooms as well as a Sofitel Club Millésime, the signature Sofitel executive lounge featuring a contemporary, sophisticated environment for guests who require the utmost in privacy, exclusivity and relaxation.
“Accor and Sofitel are the perfect hospitality accompaniment to our luxury residential and commercial development in Xiangtan. Adding Sofitel to the high-end zone brings cachet to the development and elevates expectations for this vanguard project. We are confident that working with Accor to add Sofitel Hotel to the development ushers in the international luxury experience to travelers and locals in Xiangtan,” comments He Jinsong, Chairman of Ningbang Group.
Sofitel is the very definition of living the French way, offering a joyous escape from daily life through experiencing the pleasure of art de vivre (art of living) and stands out in the luxury hotel brand portfolio offered by Accor. The Sofitel brand’s savoir-faire and unique position has forged a special connection with Chinese guests illustrated by the splendid presence of French-inspired Sofitel Hotels in China for nearly thirty years. Sofitel is also Accor’s lead sustainability ambassador committed to reducing the use of single-use plastics in hospitality, corresponding with Xiangtan’s mandate for low-carbon development. Sofitel Xiangtan Hotel looks forward to offer locals and visitors a Live the French Way experience in the Heart of Hunan Province.
Pressroom
ACCOR IS PROUD TO ANNOUNCE A NEW SOFITEL DESTINATION INTHE HEART OF HUNAN PROVINCE
02 August 2021
Sofitel, China’s all-time favorite French luxury hotel brand, brings a new hospitality standard to Xiangtan, the famous Hunan Province City
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Phyllis Sio
Executive Director of Communications, Greater China
Phone: +86 159 2079 9606
Email: Phyllis.sio@accor.com
April Ling
Communications Manager, Greater China
Phone: +86 21 6119 9839
Email: April.ling@accor.com
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