- New monograph released by publisher Skira -
Designed in three chapters – Origins, Architecture and Soul – Grand By Nature recounts Fairmont’s most captivating stories. In Origins, readers will discover how Fairmont inspired the birth of Canada’s national parks such as Banff and Jasper; in Architecture, how Fairmont imported château style to North America; and in Soul, how Solomon R. Guggenheim would display his art collection before his eponymous gallery was built – at the same hotel where New York Fashion Week was born.
“Grand By Nature tells the story of Fairmont in the most beautiful way possible – by weaving together the stories, images and archival material collected over the past 135 years. Within these pages are the fascinating tales of moments that defined our culture, celebrated pivotal occasions, and even changed the course of history,” said Mansi Vagt, Global Brand Leader & Vice President, Fairmont Brand. “This book is a tribute to the generations of Fairmont colleagues who, by putting their hearts and souls into creating unforgettable experiences for our guests time and again, have created a truly iconic brand. We also look forward to the next century and to the extraordinary tales and momentous moments that await as we open grand new hotels around the world.”
The title ‘Grand by Nature’ includes a meaningful double-entendre referencing Fairmont’s palatial structures and interiors set amid spectacular natural backdrops – a juxtaposition for which Fairmont is famous – and the brand’s industry-leading commitment to environmental sustainability.
More than 80 properties are profiled throughout the book, from the original city palaces and château-style resorts dotted across North America and Europe, to the modern, gleaming towers of Asia and the Middle East. A treat for those passionate about history, architecture, society, fashion, or hotel life, Grand By Nature will entrance readers with the stories that have elevated each Fairmont address from luxury hotel to hallowed legend.
Grand By Nature retails from $110 USD and is widely available at booksellers around the world and coming soon to fairmontstore.com.