A study of 2,000 adults revealed the personality attributes they want to see in friends, partners and colleagues. Kindness came in fourth place, followed by being friendly and caring.
Similarly, those polled hope others see them as trustworthy (45 per cent), reliable (43 per cent) and kind (41 per cent). However, there is less of a focus on wanting to be seen as ambitious (14 per cent) creative (20 per cent) or confident (21 per cent). A third would also like to be remembered as loyal (32 per cent) and 88 per cent believe the trait is important in relationships, whether with partners, friends or relatives.
The research, commissioned by ALL – Accor Live Limitless - Accor’s lifestyle loyalty programme, also found 63 per cent describe themselves as loyal and loyalty was the most important trait people look for in their colleagues and partner.
Luc Gesvret, a spokesperson for ALL – Accor Live Limitless, said: “It’s interesting to see the traits Brits look for in others as well as what they’d like to be remembered or recognised for vice versa. Loyalty is clearly an important factor both ways and it goes further than being faithful to loved ones as people are clearly quite passionate about repeatedly shopping with the same brands.
“Loyalty is rewarding, it feels good and it’s clear people are very precise about who and what they are loyal to. People also understand, as we do at Accor, that loyalty goes both ways, it’s not transactional – it’s about having a better relationship. That’s true for people and brands – we make sure our loyal guests have a better experience and we reward their loyalty to us.
“The research also found traits people look for in others are funny (36 per cent), helpful (33 per cent) and being a good listener (33 per cent), interestingly, all traits associated with great customer service and hospitality.”
The research also showed Brits put their money where their loyalty is, spending a quarter (26 per cent) more with brands they have a loyalty card with. 65 per cent own loyalty accounts with shops and companies – an average of four per person. The quality of products (47 per cent), positive experiences (44 per cent) and being rewarded for using them (43 per cent) are top reasons for staying loyal to brands.
Great customer service (35 per cent) and freebies (20 per cent) are also strong motives.
It also emerged 52 per cent have left a review for a brand after a positive experience, verses just 46 per cent who would leave a negative review after a bad experience.
Accor’s spokesperson, Luc Gesvret, added: “Interestingly, 57 per cent of those polled said access to ‘money can’t buy’ experiences like ALL’s experiences at events like Hyde Park’s British Summer Time festival or PSG matches, makes them more likely to join a loyalty programme.
“We value loyalty, we understand it matters to people and it’s the foundation of a strong relationship. That’s why we reward loyalty with special experiences and why we’re giving ALL members the chance to win €20,000 worth of ALL points just by booking a hotel break. Loyalty matters.”
ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, has launched its largest points giveaway, offering its members the chance to win 1 million Reward points, worth €20,000. The giveaway is open to all members who book on ALL.com from now until 1 November. Now there’s a million more reasons to become a member of ALL. Register here
TOP 10 PERSONALITY TRAITS BRITS LOOK FOR IN OTHERS
- Trustworthy
- Loyalty
- Reliable
- Kindness
- Friendly
- Caring
- Funny
- Helpful
- Good listener
- Approachable
TOP 10 TRAITS PEOPLE HOPE OTHERS SEE IN THEM:
- Trustworthy
- Reliable
- Kindness
- Friendly
- Loyalty
- Helpful
- Caring
- Approachable
- Good listener
- Intelligent
How loyal are you? Take the quiz here
Win 1 Million Reward points: How to enter
Open to members of ALL, book your next hotel stay in selected European destinations direct on our website between now and 1 November 2022, and complete your stay by 30 November 2022, to be entered into the draw. Members need to register online (here) before booking to be in with a chance of winning 1 Million Reward points.
Once registered, book direct on ALL.com by 1 November to stay before 30 November in any Accor hotel in the following countries:
- Albania, Armenia, Austria, Azerbaijan, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Georgia, Germany, Hungary, Ireland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Luxembourg, Moldova, North Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia, Sweden, Switzerland, The Netherlands and the United Kingdom