Madrid, 11 October 2023 - ibis and 'The Voice' join forces once again in this new edition of the popular Antena 3 programme presented by Eva González. ibis, the leading international hotel brand in the economy hotel sector, with more than 1,200 establishments worldwide, has a passion for music as its brand, which is essential to the internationally recognised ibis MUSIC concept. Therefore, this alliance with 'The Voice' is a natural and mutually enriching partnership: music brings people together, encourages the exchange and mixing of different cultures and ibis also provides opportunities for emerging talents, something in which it fully agrees with 'The Voice'.
In several episodes of 'The Voice', ibis will have a notorious presence in the programme. Cafeteria, restaurant, rooms, common areas, gardens... There are several places that ibis makes available to the participants of the programme so that they can prepare their performances. Everything to support these new talents, in line with the ibis philosophy.
Laura Alves, ibis Brand Marketing Manager for Spain and Portugal, believes that "participating in the show allows us to show the passion for music that is lived in the ibis brand: a vibrant and creative environment, with teams that take care of our customers and where we try to make everyone feel at home. With this alliance ibis shows its DNA and its support for new talents, within one of the most watched and recognised television programmes in the world. A format that has a transversal audience, from parents, grandparents and children, corresponding to the profile of the brand".
The brand's passion for music comes alive in every ibis stay. Launched in 2019, the ibis MUSIC concept celebrates openness to the world and to others, reaffirming the ibis core values of togetherness and inclusion, while sharing a message of hope and unity.
This collaboration with 'The Voice' is part of an integrated strategy to reach different audiences and important communication points for ibis. In addition to the ibis Music Tour, which passed through Seville last summer, where ibis organised a concert with talented artists at the ibis Sevilla hotel, and then through Lisbon, at the ibis Lisboa Jose Malhoa, ibis MUSIC has been present at festivals and small local concerts organised by the brand in the ibis Music Corner of each of its ibis hotels.
The collaboration with 'The Voice' gives continuity to this strategy that promotes music and new emerging talents.