Accor signs ibis budget London Heathrow Central
![](https://press.accor.com/europe-north-africa/wp-content/uploads/2021/12/ibis-budget.jpg)
This 307 bedroom hotel opens on 13th December 2021, before undergoing a comprehensive renovation and redesign to the global budget brand’s latest design concept ‘reboost’, which is inspired by urban sports.
ibis budget is part of Accor’s globally renowned ibis brand family, the leading economy brand in Europe, and the hotel is the 12th ibis budget Accor has signed or opened in the UK in 2021, representing a growth of 46% for the brand.
Commenting on the signing, Phillip Lassman, Vice President of Development, Accor Northern Europe, said “We have seen an active appetite for Hotel Management Agreements as investors look to engage further with their businesses, particularly as we navigate the pandemic, and the signing of ibis budget London Heathrow Central is testament to this.”
“The evolution of the network in the UK has highlighted ibis budget as a trailblazer in the sector and we are very excited to work on this significant asset.”
Charles Scudamore, Principal & Founder, Hetherley Capital Partners, JV partners to the current landlord said "We are looking forward to combining our investor knowledge with Accor's management expertise at the ibis budget London Heathrow Central, using a simple, bespoke solution to return the hotel's value to pre-pandemic levels.”
“Working with Accor we feel that, with a tight focus on profitability, we can achieve the best possible performance both in the face of current challenges and as the sector rights itself. We can offer fellow owners and investors the reassurance that will allow them to step back, assured that their assets are in the best possible hands."
The hotel is conveniently located next to Heathrow Airport, offering easy access to terminals 1 and 3 of the UK’s largest airport as well as excellent transport links to central London.
Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.
Press contacts
Kristen Roman
PR & Media Relations Manager - Accor, UKI and Nordics
M. 07800 912796
E. kristen.roman@accor.com
FINN Partners (on behalf of Accor)
E. accorcorporate@finnpartners.com
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