The Savoy unveils the Twelve Rebuilds of Christmas in partnership with LEGO
Twelve Rebuilds of Christmas revealed at The Savoy hotel and open to the public until 3rd January 2020. From a Dragon Shaped Christmas Tree to a Princess Rocket Castle, the lines of The Twelve Days of Christmas have been re-imagined through the eyes of a child and brought to life in brick form throughout the hotel
Creativity was brought to life in brick-form as the hotel unveiled the Twelve Rebuilds of Christmas in partnership with LEGO Group. A rewrite of The Twelve Days of Christmas, each line of the classic Christmas carol has been reimagined as if through the eyes of a child, so instead of Five Gold Rings and a Partridge in a Pear Tree, this year carol singers will be singing about Santa’s New Wheels and a Dragon Shaped Christmas Tree.
372,931 bricks, and 2,200 man hours have gone in to taking the song lyrics and turning them into The Twelve Rebuilds of Christmas, on display at The Savoy for the public to see until 3rd January 2020.
The Twelve Rebuilds of Christmas aims to inspire people to champion the importance of creativity and the endless possibilities of imaginative play this festive season.
Everyone visiting the renowned London hotel will be greeted outside by A Shark Land-Exploring in the fountain. Instead of being the one marvelled at by humans diving on holiday, this shark has come to London for a spot of sightseeing and pops on his water tank, snorkels and goggles to observe the hotel's guests in their natural habitat.
Inside the foyer, A Dragon Shaped Christmas Tree has taken residency. Every year he loves to put on all his festive decorations and show them off for all to see. Made of 150,000 bricks and taking 600 man hours to build this 430 kg festive fire-breather won’t be flying off any time soon!
A Princess Rocket Castle, a spaceship like no other, has blasted into The Savoy to also join the celebrations. Manned by a space exploring princess who has left her fairy-tale behind to travel the galaxy in her rocket castle.
These are just some of the imaginative and wonderful installations that have appeared at The Savoy overnight. Even the iconic Savoy sign on the roof has been given a festive makeover, with a LEGO Minifigure choir greeting the public as they arrive. On display until 3rd January 2020, visitors are being encouraged to find all twelve Rebuild of Christmas and get involved in activities taking place through November and December at The Savoy.
Every day during the installation visitors can take part in the LEGO Build to Give campaign. Visitors will have the opportunity to build a decoration, take a photo and share it on social media with #BuildToGive. For every decoration built and shared LEGO will donate a set to a child in need within hospitals, children homes, on underserved communities to play this Christmas.
Additionally, on Sunday 1st December & Sunday 15th December, The Savoy is partnering with the LEGO Group to offer special workshops where visitors can join our LEGO Certified Professionals to get creative with their Build to Give decorations. Booking details will be made available in due course.
Nicola Morgan-Hulme, Senior Brand Relations Manager, UK/Ireland at The LEGO Group said, “We are excited to be partnering with The Savoy for this festive celebration. As part of our Rebuild the World campaign, this partnership is designed to inspire people of all ages to unleash their creativity and explore the limitlessness of their imagination through play. We hope that the Twelve Rebuilds of Christmas will truly inspire people to rebuild the importance of creativity this festive season.”
Ian Kidd, Hotel Manager, The Savoy, said: “With their motto ‘Only the best is good enough’, The LEGO Group is the perfect partner for us as we gear up to a festive season here at The Savoy that will delight and inspire both our grown-up and little guests alike. We’ve been blown away by the incredible creativity and passion brought to the table by the LEGO brick designers so far and are excited to able reveal the decorations for all to enjoy.”
The new festive experience follows the recent launch of the LEGO Group’s biggest-ever global brand campaign, Rebuild the World, inspiring people to champion the importance of creativity as a key 21st century skill. The campaign intends to nurture the belief that every child is born with incredible creative problem-solving capabilities – and has already seen the brand reimagine iconic locations across the UK through the eyes of children including Piccadilly Circus and Birmingham’s Bull Statue, amongst others. The brand has now turned its attentions towards reimagining The Savoy, a true cultural icon in the heart of London.
The Rebuild the World campaign highlights the need to act now to nurture that creativity so that it can become a lifelong skill, and The Savoy colleagues behind the decorations for ‘All the Fun of the Fair – Savoy Festive Season 2018’, designer florist, Belinda Bowles, and carpenter, Sam Beer, worked closely with The LEGO Group on the 2019 creative concept and theme gearing up to the big reveal.
The Twelve Rebuilds of Christmas will be on display at The Savoy until 3rd January 2020. For more information please visit https://www.savoychristmas.com/.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.
About Fairmont
Fairmont Hotels & Resorts is where occasions are celebrated and history is made. Landmark hotels with unrivalled presence, authentic experiences and unforgettable moments have attracted visitors to Fairmont and its destinations since 1907. The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs and Fairmont Peace Hotel in Shanghai are but a few of these iconic luxury hotels, forever linked to the special places where they reside. Famous for its engaging service, grand public spaces, locally inspired cuisine and celebrated bars and lounges, Fairmont promises a special brand of thoughtful luxury that will be remembered long after any visit. With a worldwide portfolio of more than 75 hotels, Fairmont also takes great pride in its deep community roots and leadership in sustainability. Fairmont is part of Accor, a world-leading augmented hospitality group offering unique experiences in 4,900 hotels and residences across 110 countries.
fairmont.com | group.accor.com
Press contacts
Sarah Wilson
Director of Communications – Accor, Northern Europe
T. 0203 772 3580 - M. 07584 335181
10 Hammersmith Grove – London – W6 7AP – United Kingdom
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