LONDON, JULY 2024 - Mercure, a locally inspired hotel brand from Accor, is launching the expansion of its Discover Local guides, now available in over 50 sought-after destinations across Europe, from Belgrade (Serbia) to Oxford (UK), Düsseldorf (Germany) to Tbilisi (Georgia), The Hague (Netherlands) to Almaty (Kazakhstan) and more.
Mercure introduced the Discover Local programme last year to celebrate its 50th anniversary and has now revealed a new series of guides for destinations across Europe for guests to explore neighbourhoods like a local. The initiative is designed to offer guests an immersive experience of the unique culture, cuisine, and attractions that surround each Mercure address. Regional specialties and cultural stories are selected by experts at participating Mercure hotels, enhancing the travel experience by connecting guests with the local treasures of their destination.
The expansion of the Discover Local guides in Europe is in collaboration with Alpaca Maps, a digital mapping tool that creates personalised travel guides, itineraries, and must-see lists. Travellers staying at participating Mercure hotels can access easy-to-use online itineraries across Europe, including fascinating heritage sites, art venues, culinary tours, and off-the-beaten track experiences to explore like a local.
Vincent Moskovtchenko, Vice President Marketing Manager Midscale Brands at Accor Europe North Africa, said: “Mercure hotels offer far more than just a place to sleep – they are a gateway to the destination, a warm invitation to discover and explore the locale, creating an immersive experience for our guests. Europe is a treasure trove of different cultures, history, and culinary flavours, and with the expansion of our Discover Local programme, we are bringing even more opportunities for our guests to travel and feel like locals.”
With the Discover Local guides, guests can dive into the heart of a destination learning from passionate artisans and entrepreneurs whilst partaking in a masterclass or tasting. All year round, Mercure guests can experience local products to enjoy during their stay - or slip them inside their suitcase before they head home. After a busy day of exploring the locale’s best kept secrets and attractions, guests can return to a Mercure hotel for a comfortable night’s sleep, all of which are highlighted within the new guides.
Acting as a perfect collection of destinations for discovery on your doorstep, new adventures and explorations await in Europe with Mercure. A selection of what to expect is included in a round-up below with visitors guaranteed a unique insight in to how to live like a local in each city.
Belgrade, Serbia
Wander through Belgrade's historic streets, where the past and present seamlessly converge. Indulge your taste buds in the diverse and mouthwatering offerings of Belgrade's culinary scene. From traditional Serbian delights to modern gastronomic creations, every dish tells a story of the city's culinary heritage. Head to the bohemian part of Belgrade and immerse yourself in the vibrant atmosphere of Skadarlija Street and Cetinjska Street. Both streets lie next to each other and encompass renowned dining spots, cosy cafés, and boutique shops, along with the iconic Sebilj fountain. Street scenes come alive with Serbian brass bands and performers adorned in traditional Serb attire, entertaining passers-by with lively tunes and captivating theatrical displays.
Where to stay: Mercure Belgrade Excelsior
Belgrade Map: Discover Local in Belgrade
Gdansk, Poland
Stroll through the cobbled streets where the past comes alive. Explore iconic landmarks like St. Mary's Basilica and the historic Gdańsk Crane, each telling tales of a city steeped in maritime history. Delight in the delectable array of flavours that Gdańsk has to offer. From traditional Polish dishes to contemporary culinary delights, every meal is a celebration of the city's diverse and vibrant gastronomic scene. Let Gdańsk's charm captivate you, and let Mercure be your guide on this exciting journey of discovery.
Where to stay: Mercure Gdansk Stare Miastro
Gdansk map: Discover Local in Gdansk
Brighton, UK
Eclectic and artsy, with a calming coastal atmosphere, Brighton is a small city that is ideal for discovering on foot. Wander through the historic Lanes, adorned with quirky shops and boutiques, or stroll along the iconic Brighton Pier, where the seaside bustle intertwines with stunning ocean views. Explore the city's artistic soul with visits to renowned galleries or soak in the lively cultural scene at local events and festivals, helped along by Mercure’s Discover Local map.
Where to stay: Mercure Brighton Seafront
Brighton Map: Discover Local in Brighton
Oxford, UK
Explore the city's illustrious heritage by visiting the historic colleges or wandering through the serene Botanic Garden. Delve into the academic ambiance that permeates the city's streets and be captivated by the stories hidden within its ancient walls. Mercure Hotels welcomes you to unlock the layers of Oxford's intellectual and cultural legacy through local recommendations including a river boat cruise down the Thames, the whimsical global collection of artifacts at the Pitt Rivers Museum, or a drink at the Grand Café, England’s first ever coffee house.
Where to stay: Mercure Oxford Eastgate
Oxford Map: Discover Local in Oxford
The Hague, The Netherlands
Begin your exploration in the vibrant Zeeheldenkwartier district, where artistic expression meets local charm in its boutiques and art galleries. Delve into the city's history at the historic Van Kleef Distillery, where the aroma of spirits tells a story of tradition and craftsmanship. Savour a culinary journey at Basaal, an esteemed restaurant in The Hague known for its contemporary Dutch cuisine. Indulge in a gastronomic experience that embodies the city's fusion of flavours and cultures.
Where to stay: Mercure Hotel Den Haag Central
The Hague Map: Discover Local in The Hague
Düsseldorf, Germany
Explore historic Cologne’s more artsy neighbour, Düsseldorf, and discover the Medienhafen district, which is a testament to the city's evolution from an industrial place into a thriving media, fashion, and design hub. Stroll down the Rheinpromenade, a lesser-known waterfront promenade, and you'll be treated to stunning river views, with boats gently gliding by and the city's skyline in the distance. The promenade is flanked by the majestic Rhine River on one side and a vibrant array of cafes, restaurants, and cultural gems on the other, offering spectacular sunsets and gastronomy with a view in places like the popular restaurant Kasematten.
Where to stay: Mercure Düsseldorf City Centre
Düsseldorf Map: Discover Local In Düsseldorf
To find out more visit mercure.com