Accor to open Mövenpick and Swissôtel hotels in Anapa
ACCOR GROUP AND THE MIRACLEON RESORT OPERATOR SIGNED AN AGREEMENT TO OPEN MÖVENPICK AND SWISSÔTEL BRANDED HOTELS IN ANAPA
Anapa is a Black Sea Russian resort town located in the southwestern part of the Krasnodar region, at the junction of the foothills of the Caucasus and the steppes of the Taman Peninsula. One of the oldest cities in Russia, Anapa’s history dates back 2,500 years. The exceptional location gives locals and visitors a unique opportunity to witness almost 300 sunny days a year, with the summer season lasting from May to October.
The opening of two leading international premium hotel brands at the Miracleon resort will allow the resort to provide an enhanced level of premium accommodation and services for tourists.
Mövenpick Resort & Spa Anapa Miracleon will replace the popular Great Eight Hotel and will open following its rebrand in January.
Featuring 210 rooms, including nine villas with private 1,100-square-meter swimming pools, Swissôtel Resort Anapa Miracleon Beach is due to open in 2024 - 2025.
“The growth of interest in domestic tourism in Russia has driven an increase in demand for accommodation facilities at popular resorts. Russian tourists, accustomed to international service and leisure standards, are now visiting the region in greater numbers and one of our main goals is to satisfy their demand for a high-quality leisure experience in a short period of time. Anapa is a unique resort with excellent climate conditions, beautiful sandy beaches and numerous attractions, and the development of wine and gastronomic tourism in the region makes it a year round destination. I am grateful to the mayor of Anapa, Vasily Shvets, for the introduction to this promising resort and the opportunity for development here. I am sure that opening of these two hotels under the internationally renowned premium brands Mövenpick and Swissôtel will inspire domestic and international travelers to visit Anapa. We are honored to be involved in the development of Anapa and I thank our partners and the city administration especially for their trust", says Alexis Delaroff, COO of Accor in Russia, Ukraine, Georgia and CIS countries.
"The opening of these hotels in Anapa will increase the city's visibility both in Russia and globally," says Valery Dimoev, Miracleon resort investor, "Accor Group is the largest international hotel operator and popular with travelers in many countries of the world. Events of this scale reinforce Russia’s capability of developing a world-class domestic tourism offering".
Mövenpick Resort & Spa Anapa Miracleon
The popular five-star Great Eight Hotel will now welcome guests under the Mövenpick brand. The hotel occupies a large green area on the seafront with a private sandy beach and will continue to operate in ultra-all-inclusive format and will become the first Mövenpick in the portfolio of the brand offering such service.
Mövenpick Resort & Spa Anapa Miracleon will offer accommodation in 354 rooms across 13 categories - from standard rooms to luxury suites.
Wellness and entertainment facilities will comprise of five swimming pools including an outdoor heated swimming pool with whirlpool and children's water area, sports and children's playgrounds and an adventure park. The complex also includes two restaurants with a dedicated children’s buffet, two concert stages and modern spa and wellness facilities.
The spa and wellness facilities span 3000 sqm and offer a wide range of cosmetic and spa-procedures, including individually designed programs to revitalize and relax.
As a result of the rebranding the hotel will retain all elements of its existing infrastructure, offering guests even higher standards of service and wellness under the Mövenpick brand, as well as additional benefits of the Accor Live Limitless (ALL) loyalty program.
Swissôtel Resort Anapa Miracleon Beach
The resort hotel will open at the Miracleon beach resort in 2024-2025 and will offer 210 spacious rooms decorated in the style of elegant Swiss luxury of the Swissôtel brand.
Guests of the hotel will enjoy green picturesque surrounds with direct access to a beautiful sandy beach, premium wellness and spa facilities and two outdoor pools including the one with a total area of 2300 sqm (planned to be the largest pool on the Black Sea coast).
In addition to 210 rooms, the hotel will offer nine villas with exclusive 1,100 sqm swimming pools.
The new Swissôtel Resort Anapa Miracleon Beach will also include a gourmet restaurant and two bars. Two conference halls will be equipped for corporate and private events.
About ACCOR
Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.