Accor, the global hospitality leader, has announced its 2023 financial results. The Group's “Premium, Midscale & Economy” and “Luxury & Lifestyle” divisions combined saw a 15% increase in RevPAR in the Americas region in 2023 compared to the previous year (considering only the PM&E division, RevPAR grew by 20%). The numbers were mainly driven by the increase in the average daily rate. The Group also benefited from the high demand for leisure and large entertainment events, in addition to the return of traditional conventions and corporate travel. Globally, Accor had 5,056 million euros in revenue, an increase of 20% compared to 2022, and growth of +2.4% in the room portfolio and +4.2% in the pipeline, with record signings.

From Argentina to Canada, Accor currently has 554 hotels in the Americas region – 449 of which are in the Premium, Midscale & Economy (PM&E) division and 105 in the Luxury & Lifestyle (L&L) division. At an accelerated pace of development, 19 contracts* were signed in the PM&E Americas division (totaling 2,878 rooms), with emphasis on the first Handwritten Collection branded hotel in the Americas, located in the destination of Nuevo Vallarta (Mexico), in a strategic alliance with the Group Marival. Of these contracts, 90% are franchises and 40% represent conversions, two business models that continue to be a priority focus and which will increasingly drive future development. In the Luxury & Lifestyle Americas division, there were 9 contracts signed (equivalent to 2,200 rooms). Expansion in the Branded Residences segment is also in the Group's sights, which recently signed the contract for the Faena São Paulo luxury project, but this segment of high-end residences can also be served by Premium and Midscale brands. In total, the group has 113 hotels in the pipeline (77 hotels in the PM&E division and 36 L&L)

Last year, Accor opened 10 PM&E branded hotels in the region, adding around 1,300 rooms to its portfolio: ibis Styles Campinas, ibis budget Pindamonhangaba, By Mercure Araraquara, ibis Styles Manaus, ibis Guarapuava, ibis Barra do Garças, ibis Styles Presidente Prudente and ibis Tubarão in Brazil, Novotel Mexico City Centro Histórico in Mexico, and ibis Styles Guayaquil in Ecuador.

In 2023, the Group also led Abracorp’s (Brazilian Association of Corporate Travel Agencies) sales ranking among members, both nationally and internationally. More than 1.6 million room nights were sold.

Reinforcing its position as one of the companies that offers the most job opportunities in the hotel industry, Accor hired 7,800 employees in the region and carried out almost 130,000 hours of training in 2023. Now, the network aims to hire more than 9,000 professionals in 2024. The positions will be published on the website careers.accor.com throughout the year and prospective talents can also follow the Group’s detailed publications with news focused on professions in hotels, about the experience of working at Accor, diversity, inclusion and much more on the Instagram profile @talentosaccor.

Loyalty

The lifestyle loyalty program ALL - Accor Live Limitless continues to perform strongly. Nearly half of customers who stay at Accor hotels are ALL members. And there is an increase in engagement in the program through partners such as banks and other programs, with almost three times more points transferred to ALL in 2023 versus the historical figure in 2021. These powerful partnerships enhance the customer experience and strengthen the link between ALL and members in their day-to-day lives. These partnerships illustrate and enrich the promise of augmented hospitality. The offers embody the vision of ALL: always innovating and providing new services and more rewards to members. Another highlight is that Brazilian program members generated 50% more revenue for hotels in 2023 compared to 2022. ALL Signature, the first subscription club focused on hospitality in Brazil, completes one year with important results: its customer base delivers three times more revenue to hotels than other ALL members.

• [PARTNERSHIP - BRAZIL]

ALL - Accor Live Limitless also recently signed a partnership with Banco BRB. Now, it will be possible to transfer points from BRB's loyalty program, called Curta Aí, to ALL and redeem accommodations in 5,600 hotels around the world through 40+ loved brands (from economy to luxury), in addition to 2,000+ exclusive experiences such as box shows, soccer games and other events. For those who subscribe to ALL Signature, the benefits will be even greater with bonuses for each transfer. Banco BRB has a base of 7 million customers and is accelerating its growth in the loyalty, points and miles market. Today, it offers the BRB DUX card and expands its presence with VIP lounges at airports throughout Brazil.

• [PARTNERSHIP - CHILE]

Accor and the company Copec, which has convenience stores and service stations in Chile, are developing a loyalty partnership, in which members of both loyalty programs will benefit. ALL - Accor Live Limitless and Full Copec will enable the option to exchange ALL Reward Points for Full Copec Points. This will allow ALL members to transfer their Reward points to their Full Copec point accounts, to be used at service stations and Copec stores. Meanwhile, Copec's 4 million members will be able to transfer their Full Copec points to their ALL accounts and use them when they travel (hotel, car rentals…) and when they go out: the biggest cultural and sporting events – concerts, exhibitions, tournaments…redeem accommodations and experiences on the Limitless Experiences platform.

The launch of this new partnership will take place in the second half of 2024. Currently, ALL and Full Copec already have a commercial agreement in place, in which Full Copec customers have up to 25% discounts at Accor hotels in South America, while ALL members can access exclusive discounts for fueling at Copec service stations.

Sustainability

At the forefront of the hospitality sector, Accor is a reference in ESG actions to reduce the impact of its operations. One of the focuses of the Group's sustainability strategy is to contribute to global carbon neutrality by 2050, bringing its net carbon emissions to zero.

In this scenario, the food and beverage area is the second largest source of carbon emissions, responsible for 10% to 15% of greenhouse gases – behind only energy consumption. And Accor has promoted initiatives to reduce this impact. One of them is the incentive to plant-based food: 72% of hotels in the Americas region already have plant-based options on their menu, reducing the carbon footprint of F&B services and promoting animal welfare, in addition to saving water and other natural resources. Still in the food pillar, 37% of hotels already measure food waste with the aim of progressively reducing this indicator.

Among the initiatives that also stand out in the Group is the ecolabel certification process in hotels. In the Americas, 46 hotels have already received local certificates for sustainable initiatives, based on the criteria approved by the Global Sustainable Tourism Council (GSTC). In the region, 85% of hotels have already eliminated 57 single-use plastic items from the guest experience. To raise awareness among our employees, we launched new modules of our School for Change training program, which cover aspects such as climate change, biodiversity loss, impact on society, human rights and help employees to act at their levels.

*Contracts signed in 2023 – Accor Americas – PM&E Division:

Brazil

ibis Luís Eduardo Magalhães, ibis Styles Goiânia Shopping Estação, ibis Styles Manaus, ibis Styles Porto Velho Shopping, ibis Styles Sorriso, ibis Styles Teresópolis, Novotel Uberlândia, Novotel Sinop, ibis Mogi Guaçu, ibis Styles Toledo and ibis Lucas do Rio Verde

Argentina

ibis Styles Lomas de Zamora, Mercure Merlo San Luís, ibis Puerto San Martin Santa Fé and ibis Styles Escobar

Colombia

ibis Styles Armenia Av. Centenario

Ecuador

ibis budget Manta

Mexico

Mercure Marival Emotions and Marival Distinct - a Handritten Collection Hotel

50 years of iconic brands

The Accor Group has a portfolio of more than 45 iconic brands, across many different segments, and three of them are celebrating historic moments. In 2023, Mercure celebrated its 50th anniversary with 950 hotels around the world, more than 50 of which are in the Americas region. With emphasis on the midscale segment, Mercure offers the opportunity to experience local culture and gastronomy in each destination.

In 2024, ibis reaches its 50th anniversary, always occupying the position of top of mind brand in the economic accommodation segment and experiencing a rapid growth with 183 hotels in operation in the Americas and almost 2,600 hotels around the world.  Additionally, Sofitel Hotels & Resorts will celebrate its 60th anniversary in 2024. As the first international luxury hotel brand originating from France, Sofitel is a global ambassador of French style, culture, and art de vivre.

Focus on growth and development for Premium, Midscale & Economy brands in the region

Accor has defined its growth and development plan for the Premium, Midscale & Economy division across the Americas region, which includes South America, Central America, the Caribbean, Mexico, the United States and Canada. Within this perimeter, the company is preparing for strong growth in the PM&E division, which intends to increase its current portfolio of 450 hotels to 600 in the next four years, mainly in countries where it has market leadership, such as Brazil.

Over the next three years, the Group will build on the strength of its historically most popular brands in the region, such as Pullman, ibis and Novotel, while introducing newer brands that are highly conducive to hotel conversions and franchise opportunities, such as Handwritten Collection and TRIBE.

One of the Group’s top markets of strength in The Americas is Brazil, where Accor is number one in the hotel sector with more than 330 hotels. Accor will seek to maintain its leadership in all segments, while furthering the growth of its premium brands, such as the fast-growing Pullman Hotels & Resorts – on track to achieve a footprint of approximately 250 Pullman hotels globally over the next four years. Swissôtel Hotels & Resorts is another one of Accor’s globally renowned premium brands that is set to debut in Brazil.  Across other segments, Accor will debut Handwritten Collection throughout South America and will also bring TRIBE - a bold brand offering travelers craving design-led hotels at an affordable price point - to Brazil, with its first destination in Belo Horizonte.

In Mexico, Accor’s Premium, Midscale & Economy division oversees approximately 30 properties, with a plan to double this number primarily through the expansion of its much-loved and well-known ibis, Mercure and Novotel brands. Accor expects to increase its room count from 3,800+ to 5,400+ rooms, across some 40 ibis and Novotel hotels. Priority markets for growth include Mexico City and other urban destinations, such as Monterrey, Guadalajara and Tijuana. Accor will also expand its portfolio of all-inclusive resorts in Mexico, at popular beach destinations such as Riviera Nayarit, Los Cabos, and Cancun. As in other parts of the region, Accor will also be introducing Handwritten Collection, TRIBE, and Swissôtel to the Mexico market.

The Group’s PM&E division will also look to increase its presence in the Caribbean and Central America markets, both of which are currently less developed for Accor and therefore present exciting new opportunities for brand growth. Accor will focus on adding new hotels and all-inclusive resorts as well as introducing many of its brands - Pullman, Novotel and Handwritten Collection - in four countries in particular: Panama, Costa Rica, Dominican Republic, and Jamaica. 

Elsewhere in the region, specifically Chile, Argentina, Peru and Colombia, the Group will reinforce its current position with existing franchisors and new business partners, with a goal to achieve 80+ Premium, Midscale & Economy hotels across these four countries.

Finally, in the United States and Canada, Accor’s PM&E division has a mandate of selective growth, aiming to strategically develop with a focus on the midscale and premium segments. In the United States, the Group’s PM&E division will target key cities such as Miami, Chicago, Washington D.C., New York, Los Angeles and San Francisco, in addition to two important tourist destinations – Las Vegas and Orlando. In Canada, the focus will be on urban centers, including Toronto, Montreal, Vancouver, Calgary and Ottawa.

Handwritten Collection

Launched a year ago, the Handwritten Collection brand, which brings together charming and diverse properties, has already opened 12 hotels in France, Italy, Estonia, Poland, Malta, China, Singapore, Australia and Thailand. Additionally, the agreement for the first Handwritten Collection in the Americas was recently signed: Marival Distinct, a Handwritten Collection Hotel in Nuevo Vallarta, Mexico. Globally, there are 25 hotels in the pipeline and 150 projects under analysis. And the expectation for this year is to announce the signing of more projects in the Americas. In this way, Handwritten has become one of the fastest growing midscale collection brands in the world.

The brand was designed to support the growing number of independent hotels, who want to take advantage of the powerful benefits of a leading global hotel group, such as the robust distribution platform, procurement area and ALL – Accor Live Limitless loyalty program, while at the same time maintain their own identities.

For more information on regional development for our Luxury & Lifestyle brands, please find here a release distributed during the last ALIS conference.