Paris, 13 October 2020 - ibis Styles, an inspirational design-driven brand within the Accor group, is pleased to announce its latest global campaign, “Creative Design by ibis Styles”, in collaboration with world- renowned designer Jaime Hayon, who will act as the design judge for the competition.
The campaign will serve to ignite the imagination of ibis Styles guests, fans and followers, inviting them to choose everyday objects and create something more playful out of them. The goal is to demonstrate how everyone – through action or imagery – has the ability to reinterpret, mash-up and juxtapose everyday objects into fun new forms – such as transforming a traditional teapot into a trendy one, or creating a bouncy chair using a spring.
“At Ibis Styles we believe everyone has a creative side and some people just need the right opportunity to explore the power of their own imagination. Our Creative Design competition gives people the tools and inspiration to create their own story - to open up their minds and play with design,” said Caroline Bénard, Vice President, Eco Brands Experience, Accor. “We want to foster creativity in all its forms and engage our guests in creative thinking, universally.”
"I believe creativity is as universal as imagination. Everyone can be inspired and find ways to shape these inspirations into ideas. Stepping away from the “problem” and allowing one’s soul & imagination take over is a rewarding exercise for us all. The democratic approach to Creative Design by ibis Styles contest is very interesting as it invites anyone to activate their creativity in any way they can. This freedom is the starting point of my creative process as well: just going for it and truly enjoying the experience." said Jaime Hayon, design judge for the competition.
The Creative Design by ibis Styles competition will officially open on 13 October 2020 with an interview presenting Jaime’s work and vision of creativity, all live on @ibisStyles Instagram account. Throughout October, ongoing creative content will be posted to ibis Styles social platforms to keep participants inspired and motivated, with participants contributing images and video of their own design projects. Hayon will select and announce three winners on 26 November 2020, who will receive either a Jaime Hayon Maestro Vase, Atomo candle holder or T-Table all special edition Hayon designs.