ibis is dedicating its first line of shirts, tailor-made directly from the finest new ibis bedsheets, to anyone who dreams of staying in bed following a good night’s sleep.
Ibis BUSINESS is thus offering its members a fulfilling and original experience an indulgence for them and them alone.
Initially created to fulfil the specific needs of business travelers, the ibis BUSINESS card is now available to all guests, enabling them to optimize accommodation costs and enjoy specific benefits anywhere in the world.
Ibis BUSINESS offers three immediate benefits:
- 10% discount on the best room rate and breakfast
- 10% discount in hotel bars and restaurants, including for non-resident customers
- Further 5% discount on certain promotions (early booking, summer and winter deals)
*The ibis business card is not available in China.
In a viral video, ibis has staged the encounter between BUSINESS guests and tailors.
The initiative will be rolled out in 10 ibis, ibis Styles and ibis budget brand hotels in France and worldwide, between March 5 and April 4 (London, Berlin, Paris, Geneva, Cologne, Zurich, Lille, Strasbourg and Saint-Quentin) and April 6 (Barcelona).
The video will be broadcast on social networks to ensure maximum exposure.
Dream apparel landing page: www.ibis.com/business/privileges/dream-apparel/index.en.shtml