AccorHotels.com launches “The Feelings”, a series of gifs to interact with internet users
July 26, 2017
Digital & Tech — Corporate
True to its commitment to adapt to the new ways in which its customers communicate, AccorHotels.com is launching “The Feelings”, a series of emotion-based gifs specially designed to interact with Internet users on Facebook and Twitter.
These 18 gifs, created for AccorHotels.com by the agency WNP 909c, each illustrate an emotion through scenes in which the hotels and their employees play the starring role. AccorHotels.com has therefore chosen to make use of the option now offered by Facebook to comment with gifs in order to continue rolling out its experience of welcoming guests and services expertise in the digital world. These gifs inspired by the world of hospitality allow the brand to begin an even more personalized conversation with Internet users, by creating the conditions for a genuinely “Feel Welcome” exchange - simultaneously warm, human and heartfelt.
For example, a nod from a receptionist at the front desk of the MGallery Boutet Bastille now replaces the “simple” emoji; the sense of wellbeing is illustrated by the gif of a guest snuggling under the soft sheets of their hotel bed, etc. The gifs are available on the platform Giphy so that Internet users can freely use them to enhance their conversations with the hotel-based gifs of their choice.
This launch is in line with previous social media campaigns that have enabled AccorHotels.com to bring to life its digital signature “Feel Welcome from the First Click” through interactions of ever greater quality with its community.
Let's begin the conversation here and there !
ABOUT ACCORHOTELS
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services.
With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world’s most rewarding hotel loyalty programs - Le Club AccorHotels.
AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.
Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States.
For more information and reservations visit accorhotels.group or accorhotels.com.
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