For Millennials, vacations with friends are essential and often go hand-in-hand with alternative accommodation solutions due to a tight budget. For this reason, the three ibis brands are launching #JustForStudents, the first offer reserved exclusively for students and a first for an international economy hotel chain!
#JustForStudents*: a student package offered exclusively by the ibis brands
Aware of statistics underlining that price is a barrier for 78%** of Millennials, and that 62%** of them say a reduction rather than a fixed rate would encourage them to book a hotel, the ibis brands are launching #JustForStudents.
Trailblazers and leaders in the economy segment, ibis, ibis Styles and ibis budget are strengthening their positioning with young people with this totally new offer in the economy hotel sector, providing a 30% reduction in 600 hotels in 44 countries worldwide with a valid student card.The brand has also entered into a partnership with ISIC, the most internationally recognized student card.
Reservations will be open from June, 25 to September, 2 for stays between June, 30 and September, 3, 2018. Dedicated site: www.ibis.com/justforstudents
#JustForFriends: discover stories on the ibis brands’ Instagram account @ibisfamily
On average, 52% of Millennials tend to favor alternative accommodation solutions such as private rentals. And yet, hotel services make total sense if you want to avoid the small frictions that come along vacationning with friends. That's why the ibis brands and MRM // McCann have created #JustForFriends, a mini-series in the form of Instagram stories that depict a real group of friends on a sun vacation in a rented house. Except that the vacation is everything but relaxing…
In parallel, the promotional campaign #JustForStudents, devised by MRM // McCann, promotes the offer and is based on an equation that speaks volumes to a target that is constantly on the move: 30% reduction on your room means more money to party, explore, and soak up the culture and the food... To increase the reach of the promotional campaign, the ibis brands have developed a 360-degree communication campaign with the agency.
Instagram account: @ibisfamily
*The #JustforStudents offer is available at 600 ibis brand hotels in 44 countries worldwide, but is only valid in ibis budget hotels in France
**Study conducted by NP6 involving 1,485 students in 5 countries (France, UK, Germany, Italy, Brazil)