Paris, August 25th 2016 – Sofitel has launched the 2016 “Sofitel Wine Days”, a global brand animation taking place from September 21st to October 31st, during which Sofitel hotels will celebrate French wine and art de vivre. This 5th edition will provide the opportunity to illustrate Sofitel’s commitment to wine by means of a variety of events that will enable everyone to make daring new discoveries or deepen their knowledge of the world of wine
WINE CONSUMPTION AT THE HEART OF THE 2016 SOFITEL WINE DAYS
On the occasion of its wine days, Sofitel commissioned a study in 2015 with the French Institute of Public Opinion (IFOP) about the art of wine. This exclusive study in two parts (Image and Imaginary of Wine in 2015 and Wine Consumption in 2016) had a study sample from seven countries (Australia, Brazil, China, France, India, Russia, and the United States). Last year, the study revealed compelling findings about the image and imaginary of wine. This year, Sofitel has focused on how wine is currently consumed. Brand new graphics will be unveiled on social media under the hashtag #SofitelWineDays.
From Australia to India as well as the United States, the desire to know more about wine is everywhere. This goes hand in hand with the general increase in the number of consumers. According to a study presented by Sofitel, 34% of those surveyed define themselves as wine novices but are keen to know about French wines. Furthermore, 45% of those surveyed - across all nationalities - expressed a desire to further their knowledge of French wines. “This confirms that France is a world leader in this field, with an undeniable image of excellence that is recognised all over the world.”
Sofitel Wine Days tastings represent a unique experience for wine lovers, providing the ideal framework to benefit from the brand’s know-how, thanks in particular to its 50 years’ experience that has allowed it to refine its expertise, its master sommeliers, a high quality wine library and exceptional wines served at the event.
A CELEBRATION OF WINE AT SOFITEL HOTELS IN FRANCE
In France and elsewhere, the celebration of wine is taking place on a large scale. From one end of the country to the other, numerous tastings, events, discoveries and meetings with local experts will be held at Sofitel hotels.
While paying tribute to wine, each hotel will be able to focus on the specific attributes of its region. For example, Sofitel Marseille Vieux Port invites its customers to a tasting experience as the sun sets over the port. In eastern France, Sofitel Strasbourg Grande Ile is offering a brunch hosted by a winemaker from the Alsace region.
The 2016 edition offers guests a dazzling programme of events, with a first-class welcome for all guests to its hotels, which have been specially decorated for the occasion. Customers can also attend “After-work Wine & Saxophone” evenings, savour wine-based cocktails and enjoy gastronomic meals.
Sofitel Wine Days in France will delight guests with a number of other surprises, for the enjoyment of amateurs and aficionados alike!
The complete study 2015 – 2016 « Sofitel Wine Days » is available on request.