North, Central America & Caribbean

Accorhotels Announces First SO/ Hotel In The Americas In Iconic Neighborhood In Havana, Cuba

The spirited luxury brand is set to debut SO/ Havana Paseo del Prado in early 2020 and will feature signature creative touches by renowned fashion designer Agatha Ruiz de la Prada

Toronto, September 19, 2018 – ​AccorHotels announces plans to further expand its presence and options for travelers in the Americas with the introduction of SO/ Havana Paseo del Prado, a new address set to open in early 2020 in Havana, Cuba. As the first SO/ property in the Americas region, the hotel will showcase the brand’s rebellious, immersive interpretation on the luxury travel experience. SO/ Havana Paseo del Prado will be located at the intersection of Paseo de Marti and Malecón, in the heart of one of the most emblematic neighborhoods of Cuba’s capital.
 
“We are thrilled to introduce the vivid and playful SO/ Hotels & Resorts brand into the Americas and look forward to debuting the brand’s first hotel in the region in the heart of Havana,” said Heather McCrory, AccorHotels Executive Vice President of Operations, North & Central America. “Vibrant, edgy, fashionable and bursting with local energy, SO/ hotels are an exceptional fusion of local culture, lively entertainment, outstanding food and beverage options and services, and avant-garde design with a touch of luxury. We are certain that SO/ Havana Paseo del Prado will please even the most audacious luxury travelers and become one of the most trendy and social destinations in the city.”
 
A Luxury Hotel Brand Makes its Debut in Havana
One of the fastest growing brands in the AccorHotels luxury portfolio, SO/ Hotels & Resorts is an exclusive lifestyle brand with one-of-a-kind, fashionable properties located in select high-energy and dynamic destinations worldwide. With design at the core of the SO/ brand, the hotel in Havana will unfold as a glamorous yet playful masterpiece featuring the creative signature of celebrated Spanish fashion designer Agatha Ruiz de la Prada – from the hotel’s emblem to the staff’s stylish uniforms.  
 
"I am incredibly excited to take part in the design of the new SO/ Havana Paseo del Prado,” commented Agatha Ruiz de la Prada. “Havana is a magical and colorful city, and the design process came quite naturally. The world of Cuban dance was my central inspiration, and with that, the project came alive almost out of its own accord.”
 
With 10 stories above street level on a 5,000 square-meter parcel, SO/ Havana Paseo del Prado will feature 250 guest rooms, including 36 suites. Ranging in size from 34 to 64 square meters, guest rooms will consist of stylish contemporary furnishings, neutral palettes, splashes of color, innovative technology and thoughtful designer amenities.
 
The hotel will offer five food & beverage outlets including a specialty restaurant and rooftop bar on the ninth floor, an exclusive chocolate café bar, a lively lobby lounge and bar, and an all-day signature dining restaurant. Additional hotel features include three interior meeting rooms spanning approximately 200 square meters; a 400 square-meter SO/ SPA with six treatment rooms; a 150 square-meter SO/ FIT fitness center; and a 155 square-meter swimming pool with an adjacent pool bar. The hotel will also feature additional signature elements of the SO/ lifestyle such as the Just Say SO service and SO Parties, featuring the hottest DJs and artists.
 
In partnership with AccorHotels, SO/ Havana Paseo del Prado is part of Grupo de Turismo Gaviota, a Havana-based tourism and hospitality company boasting three decades of experience in the industry with over 85 hotels, representing more than 30,400 rooms throughout Cuba. 
 
SO/ hotels are vibrant and highly sought-after destinations for trendy and discerning travelers. In addition to SO/ Havana Paseo del Prado, the brand will soon unveil hotels in dynamic and desirable locations including Auckland (November 2018), Kuala Lumpur (2020), Samui (2020) and Jakarta (2021.)These additions will expand an eclectic SO/ portfolio which already includes two stunning SO/ properties in Thailand, Bangkok & Hua Hin, SO/ Mauritius, SO/ Singapore and the recently opened properties including SO/ Berlin Das Stue, SO/ Vienna and SO/ St. Petersburg.

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About SO/

SO/ Hotels & Resorts is so vivid, expressive and bursting with local energy that even the most adventurous travelers will be fascinated and entertained. A dynamic player on the global hotel scene, the SO/ brand surprises with a playful and distinctly rebellious interpretation of luxury that includes avant-garde design, a passion for fashion, trendy beats, ‘Just Say SO’ service, and buzzing destination bars and events. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in socially vibrant destinations such as Berlin, Mauritius, Bangkok, Saint Petersburg and Singapore. SO/ hotels are places to be and to be seen, thrilling guests with fashionable and entertaining social experiences that capture the vivacity and vibe of the locale. SO/ Hotels & Resorts is part of AccorHotels, a world-leading travel and lifestyle group which invites travelers to feel welcome at more than 4,500 hotels, resorts and residences, along with some 10,000 of the finest private homes around the globe. 


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ABOUT ACCORHOTELS

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries. 

With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for more than 50 years. 

In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also active in the fields of concierge servicesco-workingdiningevents management  and digital solutions.

Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission: to make every guest Feel Welcome.  Guests have access to one of the world’s most attractive hotel loyalty programs - Le Club AccorHotels.   

AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group’s activities and values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States.

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