The new hospitality offering is a perfect match for the innovative IKEA concept: the two upper floors of the building will contain an Open House by JO&JOE. Offering 345 beds, the JO&JOE location in Vienna will feature a fully integrated restaurant and bar on the rooftop as well as distinct JO&JOE event programming.
After openings in Paris and Hossegor and with seven signed projects, this is the first JO&JOE in the German-speaking region. JO&JOE’s entry into Austria underpins the brand’s international expansion plan.
“The modern architecture and the unique location of the new City IKEA harmonize perfectly with the exciting new world offered by JO&JOE. We are working together to create an inviting, well-connected environment that reflects the lifestyle trends of a young, urban clientele. We are delighted with this strategic partnership with IKEA and welcome further cooperation in the future,” says Volkmar Pfaff, Managing Director of Accor Austria.
The JO&JOE brand is characterized by a combination of hostel and traditional hotel elements, impressing guests with its novel accommodation experience, modern design and attractive array of restaurants and services. The Open House concept is equally suited to business and leisure guests who appreciate both a central location and a platform for interaction with the local community.
“Our first JO&JOE Open Houses have already proven to be wildly popular, as the concept blends the best of private-rental, hostel and hotel formats,” said Francois Leclerc, VP Brand & Operations, JO&JOE. “We are very enthusiastic about our partnership with IKEA and our newest location in Vienna, where we feel our commitment to freedom, autonomy and brilliant design will fit right in with the city’s aesthetic and the guests who travel here.”
With its modern architecture and the innovative ideas for the interiors, the furniture store on Äussere Mariahilferstrasse will offer customers a unique shopping experience. The shopping concept specifically responds to current megatrends and takes into account changing shopping patterns and new forms of mobility that do not involve cars. For example, customers can have major purchases delivered to their homes within 24 hours. Living facades of greenery and a publicly accessible park on the roof terrace also provide an inviting ambience and a pleasant microclimate.
“By collaborating with JO&JOE, we have found a partner who is an ideal match for our urban target group and who, like us, offers customers unique, new experiences and innovative concepts”, says IKEA Austria Managing Director Viera Juzova.