Background to the “greet” project: born to be greet!

Travelers’ expectations have changed in recent years. Due to environmental considerations and a desire for authenticity, guests are increasingly focused on travel that is respectful of people and the planet, whether they are on a business trip, or traveling with family or friends. With greet, Accor is introducing a new alternative hospitality offering, with a closer connection to people and the environment. A reflection of the Group’s commitments, greet forms part of a locally engaged approach and provides a response to these new guest expectations in relation to sustainable tourism.

The greet brand was created in early 2019 and is the latest addition to Accor’s economy segment. greet is a community-based, engaged and non-standardized brand. Its aim is to welcome those seeking meaning in their purchases, relationships and lifestyle. greet is not just an economy brand, it is a state of mind symbolized by a name, meaning to welcome, meet and celebrate, whose philosophy of giving and sharing reigns supreme. Sharing moments, stories and experiences – it is a return to meaningful essentials, to enjoy getting together and having fun, shaking off the formalities.

Travelling with greet means giving people, places and things a second chance, and having a positive impact on the environment – a commitment driven by the friendly and welcoming teams known as “greeters”. In a fast-moving world, where everything is disposable, where minds change in an instant, with constant switching between mobile apps – it is important to stop, take a breather and refocus on the most meaningful essentials. At heart, greet is an engaged hotel brand, socially as well as locally, advocating the importance of community in its hotels, its offerings and its activities.