Accor’s lifestyle brand JO&JOE opens in Vienna
Roof garden, street art and private Cinema
JO&JOE reinvented hospitality in 2016, bringing young travelers, families, business travelers, and locals together in one place. The unique atmosphere of JO&JOE Open Houses allows visitors to enjoy a vibrant, warm and friendly living space and affordable ‘house’, open to the outside world. Created to meet the needs of a customer base that is intent on discovering new experiences, JO&JOE is designed for guests who embrace the idea of sharing without limits and open-mindedness. JO&JOE Vienna is the latest opening following the great success of its sister properties in Hossegor (2017), Paris-Gentilly (2019), and Paris Nation (2021). Vienna is the fourth opening for the brand globally.
Spanning two floors, the new JO&JOE Vienna Open House offers open common areas, and tasty food options and one of the biggest rooftops in town with breathtaking views over Austria’s capital. Considering the needs of modern life, the dorms will offer the comfort and large size of a classic hotel bed with a unique sensation of intimacy. In addition, USB-ports and free WIFI are available and for safety every guest has their own personal locker. The design of the property is unconventional and delightfully memorable. The four international and local urban street artists Lady K, Reso, Dinho Bento, and Skirl designed the walls in the public areas and guest rooms in a unique and very individual manner.
"JO&JOE is neither a classic hotel nor a youth hostel. It is a unique and fresh chapter within hospitality. Therefore, I am delighted to finally bring this new concept to Vienna with our first JO&JOE Open House in the German-speaking region. Friendliness, diversity, sharing, and open-mindedness are at our brand’s core, and we are very much looking forward to welcoming locals and guests alike. At JO&JOE, we want every guest to be themselves. That's why our Open House in Vienna offers the right space for every need: From the common areas, great food venues, and dormitories to socialize – to the private guest and meeting rooms for quiet moments”, says François Leclerc, Brand&Operations Vice-President for JO&JOE.
Sleep your way: “Togethers” and “Yours” room options
The Open House concept offers a unique range of accommodation and experiences, which is tailored to the needs of young people, families, as well as business travelers. This is reflected throughout the space. By offering two different room options, the new venue suits every taste: “Togethers” or “Yours”. The 44 so-called “Togethers” are shared dormitories with ensuite bathrooms, where several people can stay overnight. These rooms are cleverly divided to ensure privacy. People traveling in smaller groups can stay in one of the 33 “Yours” rooms, which are designed for two or three people and come with a private bathroom. These are also suitable for business travelers. In total, 345 beds are available at JO&JOE Vienna. Prices will start from 20 euros per bed and night depending on the type of room. The generous common areas – from restaurant to rooftop – allow the JO&JOE community to come together in a relaxed atmosphere. Guests will also enjoy the creative and welcoming design of the Open House with the famous pizza bed (a giant 7m sofa bed), a guest kitchen and a large cinema room to chill or watch series with their friends.
Open rooftop: Urban jungle with unique F&B options
The vast rooftop terrace is one of the biggest highlights of the new Open House: 1,800 square meters offer guest and locals the perfect place for relaxing and lingering to enjoy the magnificent 360-degree view over Vienna. A food container run by JO&JOE will offer a selection of Food and Beverages, with homemade meals prepared in the large kitchen located at the floor below.
Magical nights: Beer Wall, music and cocktails
Ever heard of a Beer Wall? Sounds awesome, and it is. Located on the 5th floor, the Beer Wall is where locals and travelers meet and tap their own beer. And when hunger strikes, the restaurant on the same floor is the place to be. With around 170 seats locals and guests can enjoy a wide variety of dishes here, from salads to burgers to pizza. Regular DJs sets and unique street art provide the perfect backdrop for the JO&JOE – a unique lifestyle high above Vienna. A visit to JO&JOE Open House promises a fun evening, whether by hitting the dancefloor with views over Vienna or by enjoying creative cocktails at the bar.
The Green Concept of “Hus”
The concept of the multi-purpose building “Hus” was initiated and developed by IKEA. After two years of construction work, it finally opened its doors to the public on 26th August 2021, housing the new JO&JOE Vienna, IKEA’s first city flagship store, and four external shops on the street level. A strong focus of the building is on sustainability. This includes 160 trees, which have been included in the façade and shall contribute to the inner-city microclimate in the area as well as solar panels on the roof. The Hus has been awarded the GREENPASS Platinum Certificate, making it a flagship project in terms of sustainability for Austria’s capital.
JO&JOE: The expansion
With more and more people joining the JO&JOE community, the brand vision is to bring the JO&JOE spirit to every European capital and other major cities. After the opening of the JO&JOE Paris Nation in June and JO&JOE Vienna in August 2021, there will follow over the next 6 months openings in Rio as well as Venice and Medellín, Colombia. Further projects in the pipeline include key destinations such as Rome and Moscow next year.
ABOUT JO&JOE
JO&JOE is a hybrid hospitality concept designed to meet the needs and expectations of millennials and global explorers who are optimistic, self-confident and ambitious. Surprising and innovative, JO&JOE combines the very best of traditional hotels with the features and friendliness of a youth hostel to offer a new shared accommodation experience for couples, families, friends on vacation or work colleagues traveling on business. The Open House concept of JO&JOE is more stylish and comfier than traditional youth hostels, featuring affordable F&B and a range of events guided by cheerful staff, yet easier on the wallet than conventional hotels. Embracing a generational ethos of sharing, spontaneity and enthusiasm for engaging with the world, JO&JOE is welcoming to all and serves as the ideal home base or meet-up spot for ‘Townsters’ (local residents) and ‘Tripsters’ (explorers from out of town). With flagship locations in Hossegor and Paris, JO&JOE’s vision is to expand across Europe and major gateway cities around the globe. Next stops include Rome, London, Budapest, Glasgow, Vienna, Paris Nation, Rio de Janeiro and a second location in Gentilly. JO&JOE sits within the Lifestyle division of Accor, a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries.
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ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
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