Accor partners with the Design Museum for new exhibition “Charlotte Perriand: The Modern Life”
ALL: ACCOR LIVE LIMITLESS, ACCOR’S FREE TO JOIN LOYALTY PROGRAM, HAS ANNOUNCED A NEW PARTNERSHIP WITH THE DESIGN MUSEUM’S SUMMER EXHIBITION
Accor has partnered with the Design Museum to celebrate the life of the groundbreaking designer and highlight the importance of design and ease of living across the hotel’s brands, in particular ibis Styles, where design and style is at the very core. Both Accor and the Design Museum share an understanding of the power of design to improve lives. Every ibis Styles hotel has its own unique design and theme, offering functional living space whilst still adding personality and style to each room, echoing Perriand’s functional design ethos.
Members of ALL will be able to book a Design Museum package, which gives the opportunity to receive complimentary tickets (worth £18) to the new exhibition when booking an overnight stay in a participating hotel in London. Guests who are not yet a member can sign up to the free to join lifestyle loyalty program and enjoy the member perk straight away.
As well as at the London ibis Styles hotels, the Design Museum package will also be available at Sofitel St James, Pullman St Pancras, Novotel London Blackfriars and Mercure London Bridge.
Visitors to the exhibition can also enjoy The Perriand cocktail experience, pairing an exhibition ticket with a Charlotte Perriand inspired Champagne cocktail and bite at one of the Accor’s landmark London properties - Pullman London St Pancras and Sofitel London St James.
Members of ALL, Accor’s global loyalty programme will also have access to exclusive experiences including a private tour of the exhibition led by a Design Museum’s representative, as well as VIP events at museum as part of the partnership, just some of the many special experiences available for ALL members.
The Design Museum’s “Charlotte Perriand: The Modern Life” opened on Saturday 19 June 2021 and runs until 5 September 2021. Curated in collaboration with the Perriand family and the Fondation Louis Vuitton in Paris, the exhibition falls on the 25th anniversary of Charlotte Perriand’s last significant presentation in London, held at the Design Museum in 1996. Featuring large-scale reconstructions of some of Perriand’s most famous interiors, as well as original furniture, her photography and her personal notebooks, the exhibition sheds new light on Perriand’s creative process and her place in design history.
To book, click here
For more information, visit:
https://all.accor.com/gb/brands/hotels-ibisstyles.shtml
https://designmuseum.org/exhibitions/charlotte-perriand-the-modern-life
About ALL – Accor Live Limitless
ALL - Accor Live Limitless is a daily Lifestyle companion. ALL harnesses and enhances the brands, services and partnerships offered by Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and a global roll-out plan for all its guests and 68 million loyalty members.
About The Design Museum
The Design Museum is the world’s leading museum devoted to contemporary architecture and design. Its work encompasses all elements of design, including fashion, product and graphic design. Since it opened its doors in 1989 the museum has displayed everything from an AK-47 to high heels designed by Christian Louboutin. It has staged over 100 exhibitions, welcomed over five million visitors and showcased the work of some of the world’s most celebrated designers and architects including Paul Smith, Zaha Hadid, Jonathan Ive, Frank Gehry, Eileen Gray and Dieter Rams. On 24 November 2016, The Design Museum relocated to Kensington, west London. John Pawson converted the interior of a 1960s modernist building to create a new home for the Design Museum giving it three times more space in which to show a wide range of exhibitions and significantly extend its learning programmes.
designmuseum.org
Contacts presse
Sarah Wilson
Director Brand PR – Accor, Northern Europe
FINN Partners