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The first Novotel Living hotel in Baltics
to be opened in Estonia

11 February 2021
Accor, the world leading hospitality hotel group, strengthen its portfolio in Northern Europe with the signing of Novotel Living concept to Tallinn. The Group has signed a management agreement with Estmak Capital for the very first Accor extended stay hotel in the Baltic area. The 124-room hotel will welcome its first guests by the end of 2022, offering a new approach to hospitality.
 
Thanks to the partnership between Accor and investment company Estmak Capital, the Novotel Living concept is coming to the Estonian capital, marking the first Group’s extended stay hotel in the country and in the Baltic region as well. Located in the city center, between the old town and port, the new facility will offer 124 rooms, co-working space, gym area and restaurant.
 
“Novotel Living provides guests with an elastic approach to hospitality, offering extended stays as an answer to changes in traveler’s needs. The concept launched in Asia in 2019 and has gathered great momentum globally and across Northern Europe. We are already working on projects in Belgium and Romania, and thanks to the partnership with Estmak Capital, Novotel Living is coming to Estonia and Baltics as well. We are excited to give our guests visiting Estonia a new model of accommodation, enriching their previous experiences” – says Katarzyna Sławińska Development Executive Manager Accor Eastern Europe.
 
Novotel Living is one of Accor’s Extended Stay brands, which brings a co-living experience to serviced apartment category to make everyday moments matter in a warm and friendly environment. Thus the Novotel Living hotels offer solutions for longer stays from studios to 2-bedroom apartments with small social hubs open to locals and relaxed co-living spaces for residents, called “Club Houses”. The modularity of the areas and functional design are key to the brands philosophy, trying to make everyday moments matter.
 
It will be the first apartment hotel project of its kind in Baltic States – Novotel Living by Accor. Travel concepts and reality are changing. Our aim is to provide people coming to Tallinn for business and work purposes, but also tourists and locals with the best accommodation they have ever dreamed of. It is essential that we provide our guests not only accommodation, but multifunctional co-working space as well. We’ve chosen an outstanding location for that property – next to the Port of Tallinn, just a stone's throw away from The Old Town of Tallinn and 15 min tram ride from the airport. Estonia with its heart in Tallinn still remains one of hidden gems of Europe, but with each stay travelers develop a very special bond with our country. That is why we see introducing innovative Novotel concept as on opportunity to strengthen the guests experience – says Timofey Sukonkin, Estmak Capital CEO.
 
Novotel Living hotel in Tallinn located by Poordi 5 Street is set to open by the end of 2022.
 
 

ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 300,000 team members worldwide. Over 65 million members benefit from the company’s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity.  Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
 

 

ABOUT Estmak capital
The investment and development company Estmak Capital is engaged in the development of innovative, high-tech and high-quality residential and commercial real estate projects in the Baltic countries, beginning in 2008. The main direction of our company is “green building” – one of the world trends of the last few years. The main goal of green construction is to reduce the level of consumption of energy and material resources throughout the life cycle of the building.
Estmak Capitals pride is such projects as Explorer, Promenaadi majad, Kuuseheki majad, were new standards for housing and industrial construction in Estonia were introduced:
- LEED Platinum certificate (Leadership in Energy and Enviromental Design, USGBC, USA) was awarded to Explorer office building. This certificate recognizes Explorer as the most energy saving Office building in Estonia.
- As the first apartment building in Estonia, Promenaadi Maja uses geothermal piles located 20 meters below the ground and saves up to a third on heating costs. The buildings have class A in energy efficiency.
- Residential apartments in Tallinn suburbs Kuuseheki, Saue are equipped with solar panels on the rooftop, electric cars charging points and have class A in energy efficiency.
 
 

Press contacts

Agnieszka Kalinowska

e-mail:agnieszka.kalinowska@accor.com 

Read also

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    2022/02/07

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  • ibis Styles Bucharest City Center wins the BigSEE Interior Design Award 2022

    2022/02/03

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  • The Return of Travel Accor’s Northern Europe Study reveals the intent and expectations of travellers in 2022 and beyond

    2022/01/31

    Continental Europe

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