Australia & New Zealand

THE ADNATE HAS OPENED ITS DOORS

“I see this hotel as a beautiful canvas to tell a story about Perth’s cultural and community connection through portraiture and traditional elements.” Adnate

Accor has opened the doors to its ninth Art Series hotel, The Adnate, which stands adjacent to Perth’s luxury and lifestyle destination of King Street in the city centre.

 

Welcoming its first guests today, the 250-room colourful and soulful hotel is an open invitation of hospitality and discovery and promises to inspire guests with ‘the art of dreaming big’.

 

Inspired by the powerful multicultural portraiture of renowned Australian big wall street artist, Matt Adnate, the hotel features one of the world’s largest ‘mega murals’ – a monumental artwork spanning 25 storeys; the largest ever painted by Adnate and the tallest mural in the Southern Hemisphere.

 

Beyond earning Adnate a place in the record books, the real purpose of the hotel’s sky-high external mural is to highlight Perth’s cultural history and community.

 

The mega mural, which took Matt one month to complete, features three large-scale portraits - including the face of a Noongar man, an Indian woman and a Mediterranean woman - all created with spray paint.

 

Guests will also feel greeted with awe-inducing artwork and detail from namesake artist Adnate around every corner of the hotel.

 

In the lobby, two original canvases and a large-scale mural above the hotel’s main staircase welcome guests, while 650 giclée prints of 30 of Adnate’s most-recognised works adorn the walls and halls of the 27-storey hotel.

 

Adjacent to the hotel, Adnate has also created a spectacular 50-metre-long laneway mural.

 

The striking $90 million landmark hotel also features a gymnasium and the Miami-style Hyde Perth Kitchen + Cocktails (opening to the public in mid-October), which hugs a centrepiece outdoor heated pool area on level one of the hotel.

 

Adnate’s artwork also takes centre stage in all Studio King and Studio Twin rooms with design-inspired, boutique interiors and reproductions of the artists most recognised works, complemented by a purpose-made, canvas inspired bed runner.

 

A selection of Studio King and Studio Twin rooms can also be joined to create a Two Bedroom Interconnecting studio suite. 

 

The Adnate is the first Art Series hotel dedicated to street art and heralds the arrival of the Art Series brand in Western Australia – Australia’s only boutique hotel brand creating art-inspired experiences for guests.

 

Signature art experiences at The Adnate also include the brand’s famous art tours, in-room art channels and art libraries to get up close and personal with Adnate’s work. Branded courtesy cars and Lekker bicycles will be available to explore all that Perth has to offer and further afield.

 

To celebrate the opening of The Adnate, Art Series has released an opening special, which is from $179* per night. To book, visit artserieshotels.com.au/adnate

 

The Adnate is Accor's ninth Art Series hotel in Australia, complementing the brand’s existing hotel portfolio - Melbourne hotels The Olsen, South Yarra; The Blackman, St Kilda Road; The Cullen, Prahan; The Larwill, Parkville; The Chen, Box Hill, along with The Watson in Walkerville, South Australia and The Johnson and The Fantauzzo in Brisbane, Queensland.

 

“Our collection of Art Series hotels transcends the traditional hotel experience by masterfully uniting Australia’s contemporary art culture with a boutique hospitality experience. The Adnate is a seamless combination of art, design and functionality. It’s a powerful representation of contemporary creativity, with connected and inspiring spaces for guests to discover. We’re so excited to share this stunning property with guests visiting Perth from other parts of Western Australia, interstate and overseas,” Accor Chief Operating Officer Pacific, Simon McGrath said.

 

The Adnate adds to Accor’s growing presence in Perth of 14 properties.
 

 

The Adnate
900 Hay Street
Perth WA
www.artserieshotels.com.au/adnate

 

*Conditions apply, subject to availability. Valid for sale until 30 November, 2019 and for travel from 1 October, 2019 to 30 March, 2020. Block out dates and minimum night stays may apply.

ABOUT MATT ADNATE:

Matt Adnate has moved past his roots in Street Art, utilising the medium to carry his realist style into the fine art realm.

Heavily influenced by the chiaroscuro of renaissance painters like Caravaggio, Adnate embraces portraiture like the masters of the XXI Century.

Adnate has always held a connection towards indigenous people of their native land, especially with Indigenous Australians. He paints large-scale murals in the main cities around Australia and the world, creating a statement of reclaiming the land that was always theirs. He endeavours to capture the stories and emotions of each subject he paints, encouraging the audience to feel through their own experience.

 

ABOUT ART SERIES HOTELS:

Arts Series Hotels transformed the Australian hotel market when it launched in 2009.

Inspired by and dedicated to Australian contemporary artists, each hotel takes design inspiration from the namesake artist. With original artworks and prints adorning the walls and halls, the multifaceted art inspired experience is complete with dedicated art channels, art libraries, art tours and art utensils on supply.

Glass bottomed pools, private outdoor decking areas, state of the art gymnasiums, massive communal spaces and boutique conference and events spaces complete the picture.

 

ABOUT ACCOR:

Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.

Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels.

Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.