Australia & New Zealand

New era for Sheraton Noosa as it rebrands to Sofitel

AccorHotels has today signed a management agreement with owners of Noosa Pacific Hotel Pty Ltd, to take over operations of the iconic Sheraton Noosa Resort & Spa and rebrand the property under its luxury Sofitel Hotels and Resorts brand.


The 176-suite resort is the premier hotel on Queensland’s Sunshine Coast, with an unrivalled position on Noosa’s famous Hastings Street.


The hotel will be rebranded to Sofitel Noosa Pacific Resort from 13 June 2016.


Noosa Pacific Hotel Ltd. undertook an extensive, multimillion dollar renovation in 2013, which reinforced the hotel’s position as one of Australia’s leading leisure and conference resorts.


Sofitel will introduce the brand’s distinctive style, which blends local culture with the art of French living, celebrating the elements of design, gastronomy, culture, events and well-being.


Guests at Sofitel Noosa Pacific Resort can expect to be greeted with a ‘Bonjour’, along with tailor made services that complement local Noosa ambience with French touches, from luxury amenities to food and wine offerings.


The property will also join AccorHotels’ global loyalty program, Le Club AccorHotels which offers special privileges for its members. All existing bookings will be honoured and Starwood Preferred Guest loyalty members will receive their equivalent tier rewards benefits when checking-in to Sofitel.


Sofitel Noosa Pacific Resort will be the first Sofitel resort in Australia and complement the existing Sofitel luxury hotels located in Sydney, Melbourne, Gold Coast and Brisbane, as well as the new-build Sofitel Sydney Darling Harbour and Sofitel Adelaide expected to open in 2017 and 2018 respectively.


AccorHotels is now the most dominant operator of luxury and upscale hotels in the Pacific region, with 35 hotels across its Sofitel, MGallery by Sofitel and Pullman brands. 


Chief Operating Officer AccorHotels Pacific, Simon McGrath, said “The signing of Sofitel Noosa Pacific Resort is a strategic addition to our luxury portfolio, with Noosa a prized international and domestic resort destination.


“The resort has been a fixture of Noosa’s tourism scene for many years and the combination of its prime location and new Sofitel branding will see it attract even greater numbers from both a leisure and conference business perspective.


“We are confident the resort will benefit from the strong presence of the Sofitel brand in many of Australia’s feeder destinations, including Auckland, Bangkok, Beijing, Macau, Mumbai, Singapore, Shanghai, London and Paris,” said Simon.


Sofitel Noosa Pacific Resort will be the second hotel that AccorHotels manages for the owners, joining Novotel Sydney Manly Pacific.


Resort co-owner, speaking on behalf of the Karedis/Laundy Group, Greg Karedis, said: “We are delighted to partner with AccorHotels on our ‘Pacific vision’. We now have two highly successful hotels on two of Australia’s most renowned beaches – Manly and Noosa – and we look forward to Sofitel building on the Noosa hotel’s already enviable reputation in the market.


“As hotel owners we are committed to Noosa as one of Australia’s leading tourism destinations and we look forward to taking the hotel to the next level under the Sofitel banner.


“The Sofitel brand will facilitate our vision to establish Australia’s most iconic hotel resort in the most premier north facing beach on the East Coast, and it is our intention to invest in further enhancements for the property in the near future,” concluded Mr Karedis.


Located in the heart of Hastings Street and close to everything the Sunshine Coast has to offer, from stunning beachfront and tropical landscapes, top-class restaurants and tropical climes, Noosa’s only 5-star luxury hotel boasts 176 spacious and beautifully appointed studios, suites and villas featuring views of Noosa Village, Noosa River, the resort pool or the ocean.


ENDS


Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de vivre to create magnificent moments for international travellers seeking a uniquely elegant experience.


Guests staying at one of Sofitel’s 121 addresses will enjoy design, culture, gastronomy and wellness. All over the world, Sofitel promises travelers looking for contemporary accommodation, a skillful blend of local culture and French art de vivre. Each address is distinctive, with its own “cousu-main” service, stylish interior, and inspired and creative gastronomy. The brand’s hotels are located in large cities like Paris, London, Berlin, New York, Rio de Janeiro, Dubai, Bangkok, Singapore and Shanghai, or set against wonderful landscapes in destinations like Morocco, Egypt, Thailand and even French Polynesia.


sofitel.com | accorhotels.com



ABOUT ACCORHOTELS

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome.

Over 180,000 women and men in 3,700 AccorHotels establishments look after thousands of guests every day in 92 countries.


AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:

- its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);

- a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery, Grand Mercure, The Sebel), midscale (Novotel, Suite Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;

- a powerful marketplace and loyalty program Le Club AccorHotels

- almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)