Australia & New Zealand

Accor announces strategic partnership with Minyoun Hospitality to launch a Sofitel hotel in Beijing

Accor, Minyoun Hospitality, and Tianfu Rongde Hotel (Beijing) Co., Ltd. have signed a memorandum of understanding (MOU) forming a strategic partnership between the three leading companies. The MOU includes the rebranding of the existing Tianfu Zunya Beijing Chang’an Hotel into Sofitel, a signature luxury hotel brand under Accor. Accor and Minyoun will jointly develop the landmark hotel with the mandate to establish it as Sofitel’s flagship property in the Asia Pacific region.
 
In attendance at the signing ceremony were Mr. Zhang Jianming, Chairman of Minyoun Hospitality; Mr. Michael Issenberg, Chairman and Chief Executive Officer, Accor Asia Pacific; Ms. He Xiaoyan, representing Tianfu Rongde; Mr. Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China; Mr. Murphy Zhu, Chief Commercial Officer, Accor Greater China; and Mr. Zhang Lei, Vice President of Minyoun Hospitality.
 
The strategic cooperation between Accor and Minyoun Hospitality will complement each company’s respective resources, achieving a symbiosis between international standards and localization through efficient management. The partnership will offer attractive and valuable products to guests from all over the world, provide secure return on investment for the owner, and further open a new chapter for China’s luxury hospitality segment.

About Accor 
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years. Beyond accommodations, Accor enables new ways to live, work, and play with food & beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplify hospitality distribution, operations, and experience. Guests have access to one of the world’s most attractive hotel loyalty programs. Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for positive hospitality, while Accor Solidarity, the endowment fund, empowers disadvantaged groups through professional training and access to employment. Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.

About Minyoun Hospitality
Minyoun Hospitality is a dynamic business travel and service provider with solid growth in Asia Pacific. With the aim to create lifestyle inspired experiences for a new generation of travelers, its hotels and resorts are situated in 25 locations across China and choice destinations in Thailand, France, and Fiji. Its tradition of “creating emotional and cost-effective properties through effective management of resources” and its corporate DNA of “advantage through localization merged with international standards” make Minyoun Hospitality into a model for maximizing the value of luxury hotels. High end properties under its management have achieved good financial performance and are widely recognized in the international market.

About Sofitel
Sofitel Hotels & Resorts is an ambassador of modern French style, culture and art-de-vivre around the world. Established in 1964, Sofitel is the first international luxury hotel brand to originate from France with over 120 chic and remarkable hotels in the world’s most sought after destinations. Sofitel exudes a refined and understated sense of modern luxury, always blending a touch of French decadence with the very best of the locale. The Sofitel collection includes such notable hotels as Sofitel Paris Le Faubourg, Sofitel London St James, Sofitel Munich Bayerpost, Sofitel Rio de Janeiro Ipanema, Sofitel Washington DC Lafayette Square, Sofitel Sydney Darling Harbour and Sofitel Bali Nusa Dua Beach Resort. Sofitel is part of Accor, a world-leading augmented hospitality group offering unique and meaningful experiences in 4,800 hotels, resorts, and residences across 100 countries.  

About Sofitel Beijing
Sofitel Beijing hotel will be wholly owned by Tianfu Rongde Hotel (Beijing) Co., Ltd. The hotel is located at the intersection of Chang'an Street and East Second Ring Road in Beijing, in the Chinese capital’s diplomatic and business core. It is a short walk from Tiananmen Square, the Palace Museum, the National Museum of China, and the National Grand Theatre. CallisonRTKL, an internationally acclaimed architectural firm, has created a grand and iconic architectural aesthetic for the hotel. AB Concepts, a renowned interior design firm, has infused the hotel's interior atmosphere with a combination of ancient philosophies and contemporary elegance. The hotel’s spacious guestrooms and luxury suites start at 50 square meters with an open spa bathroom. Its three unforgettable delicate dining restaurants and lounges offer delicious Chinese gastronomic experiences alongside a rich selection of international cuisines. Further, the spa with hive theme design, the indulgent fitness center and swimming pool allow guests to completely relax and rejuvenate. The hotel boasts nearly 1,500 square meters of banquet and event spaces including a grand ballroom with seven meters high ceilings, making it the ideal choice for large conferences and social events in Beijing.